Contship Porto Lab - Master

WHY PORTOLAB ?
IN 2005, we started from 3 questions:
- Are our ports accesible to the people?
- Is the language we use easy to understand for
all our stakeholders?
- Are containers “transparent”?
NO
NO
NO
Porto Lab was born with the goal of transforming these three NO into YES
as a consequence, our main objectives were to:
 Open the port gates to the community
 Use a clear, direct and understandable language to talk about our job
 Literally “open” the containers, to talk about their scope and their content
YES
YES
YES

Since 2005, Contship terminals welcome young primary school
students and take them on a unique experience.
The visit, with an innovative approach, is always based on the
expertise, values and contents that ports and intermodal
terminals can provide
CONTAINER TERMINALS AS OPEN AIR LABS
The Contship Diary was created together with the Porto Lab
project, to tell more about what happens inside the port: a world
that, for safety reasons, is often closed, inaccessible and
insufficiently known, but also very interesting and fascinating.
THE PORTO LAB PROJECT
THE CONTSHIP DIARY

INTERMODAL&LOGISTICS
MARITIME TERMINALS
WHERE
MILAN - MELZO

SOCIAL RESPONSIBILITY IS A KEY ELEMENT
OF MODERN INDUSTRY MANAGEMENT
SUPPORTING TEACHERS, STUDENTS AND SCHOOLS IS A
WORTHY EFFORT, COHERENT WITH THE CONTSHIP
GROUP VALUES
WHY PORTO LAB ?
THE DYNAMIC INDUSTRIAL ENVIRONMENT OF THE PORT OFFERS MULTIPLE
OPPORTUNITIES TO ENGAGE VISITORS WITH EXCITING CONTENTS
MAKING AN EFFORT TO EXPLAIN OUR BUSINESS USING SIMPLE, DIRECT
AND EASY TO UNDERSTAND WORDS IS A VALUABLE EXERCISE FOR US
BECAUSE WE BELIEVE THAT:

SOCIAL RESPONSIBILITY
ENGAGING COMMUNITIES
CITIZENS
PORT AUTHORITIES
&
PORT COMMUNITIES STAFF
&
EMPLOYEES

SUPPORTING STUDENTS AND TEACHERS
Porto Lab is a great resource for teachers, because the
best setting for a lesson is outdoors. Instead of just reading
the facts from a book, through Porto Lab experiences I can
present and discuss with my students different subject
topics, like Maths, Science, Geography, and many more.
Sonia Fedele
Elementary School Teacher
Participated in Porto Lab in 2008
CLICK FOR VIDEO (ITA)

AN OPPORTUNITY TO SHARE INTERESTING CONTENTS
TALKING ABOUT....
INFORMATION
TECHNOLOGY
JOBS AND
CARREERS
SAFETY AND
SECURITY
HISTORY
GEOGRAPHY
ECONOMY AND
SUPPLY CHAIN
...and much more!

EXPLAIN OUR BUSINESS USING SIMPLE, DIRECT AND EASY WORDS

TIMELINE 1992-2016
2005
FIRST YEAR
OF PORTO LAB
2016
10° CONTSHIP DIARY
11° YEAR OF PORTO LAB
2006
FIRST CONTSHIP
DIARY
IL DIARIO
DEL MARE
1992
FIRST PORTO LAB
ACADEMY
2008

OCTOBER / JANUARY:
PRESENTATION AND
TEACHERS
ENGAGEMENT
JANUARY / APRIL:
KIDS PORT VISIT AND
EXPERIENCE
AFTER THE VISIT:
BACK TO SCHOOL
DIDACTICS AND
FOLLOW UP
SEPTEMBER:
NEW EDITION OF THE
CONTSHIP DIARY
PREPARING THE PERFECT VISIT: A YEAR LONG PROJECT
FROM SET UP...
...TO FOLLOW UP

ANATOMY OF A PORTO LAB VISIT
10.30 AM BREAK
9.30 AM THE STUDENTS, ESCORTED BY PORTO LAB
TUTORS, ENTER THE TERMINAL ON THEIR BUS
9.45 AM INDOOR BRIEFING AND DISCUSSION WITH THE
TUTORS, DELIVERY OF PORTO LAB KITS
(HELMET, HIGH VISIBILITY JACKET, PASS, ETC.)
10.45 AM VISIT TO THE TERMINAL AND TOUR OF THE MAIN
OPERATIONAL AREAS, WITH LIVE EXPLANATION
OF KEY OPERATIONS, ROLES AND EQUIPMENT
11.30 AM INTERVENTION OF REPRESENTATIVES OF THE
COAST GUARD / THE CUSTOMS AGENCY / INAIL /
PORT VETERINARIES
12.00 AM GROUP PHOTO AND GOODBYE

Class hosted every week (on average)
Primary classroms in 10 years
Students
Diaries already distributed
1
850
20,000
100,000
PORTO LAB IN NUMBERS

DIGITAL PRESENCE: WWW.PORTOLAB.IT
DIRECT CONTACT WITH
OUR EXPERT, SUPPORTING
TEACHERS IN DEVELOPING
HIGH QUALITY VISITS AND
ENGAGING LESSONS

DIGITAL PRESENCE: SOCIAL NETWORKS
FOR AN AGILE, INTERACTIVE AND BIDIRECTIONAL COMMUNICATION

PROJECT PARTNERS
SUSTAINING THE PORTO LAB PROJECT FOR MORE THAN 10 YEARS WOULDN’T HAVE BEEN POSSIBLE
WITHOUT A LONG TERM COLLABORATION WITH PARTNERS WHO SHARE OUR OBJECTIVE AND VISION

IN-HOUSE PROJECT, +10 YEARS COMMITMENT
COMMUNITY ENGAGEMENT
CONCRETE & STRAIGHTFORWARD COMMUNICATION
CO-MARKETING AND CROSS-LEARNING WITH KEY PARTNERS
WRAP UP & KEY ELEMENTS

YOUR ITALIAN PARTNER OF CHOICE
follow us on
w w w .c o n t s h i p i t a l i a . c o m

Contship Porto Lab - Master

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