The Quest For Customer Engagement
Ongoing disruption, emboldened by Payment Services Directive II (PSD2), poses fundamental and still largely unanswered questions on both what the bank of the future can and should do, and how, from a technology perspective, it might do it. Unless incumbents can translate current advantages around customer data, trust and transactional capability into more insight-rich, digital experiences, it’s likely a wide variety of non-bank providers, from emerging fintech, to technology powerhouses (Amazon, Google, Apple and Facebook), will beat them to it.
This webinar looks at how and why incumbents must “own†digital money management as the foundation of next generation digital engagement.
We introduce a framework for assessing the disruptive threat represented by different categories of new entrant, and the key strategic options presented by PSD2 in Europe, and similar, less advanced initiatives, in other parts of the world (US, APAC, Latin America). We identify the particular combination of features and functionality likely to disempower would-be disruptors, and the key technology dependencies around delivering these. We conclude by reviewing key threats and opportunities for vendors.
Presented by
Stephen Walker,
Lead Analyst, IT in Retail Banking
Steve leads the research and advisory program for IT in Retail Banking. He defines the strategy and agenda for creating new data products, market studies and vendor research streams. His research covers all areas of digital transformation strategy including API Banking, digital money management, contextual mobile banking, payments and core banking replacement.
Prior to joining Current Analysis, Steve was a digital banking analyst at Forrester Research, where he helped develop various online and mobile banking functionality benchmarks, and led a playbook of research on Digital Money Management (DMM). Prior to that, Steve was a banking analyst at Corporate Executive Board and a Research Manager within Lloyds bank’s Strategy division.
Steve holds an MSc in Global Politics from the London School of Economics and a First Class BSc in Management from King’s College, London.