The Problem

  • The Travel Industry Council of Ontario (TICO) wanted to raise awareness of the diverse and valuable range of services they provide to the travelling public.
  • They wanted to encourage more travel professionals to become registered travel agents.

The Fix

  • Deep keyword research
  • New blogging strategy
  • Reach industry and travel professionals through social media
  • Create individual blog posts that resonate with traveler and industry professionals
  • Reinforce the importance and benefits of being a registered travel professional/agency

The results

The blog is now a significant contributor to consumer related pageviews, making up
46.3% of all non-paid consumer pageviews.

Pageviews year over year

Pageviews up 214% year over year

  • “Vacation scams” is our most shared blog post with over 4,100 shares on Facebook alone!
  • Ranks second highest in views.
214
Blog page traffic increased
15146
Pageviews on blog: 3 Steps to Become a Travel Agent in Ontario
46.3
Non-paid consumer page views
4100
Most shared blog: Vacation scams