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With competitor brands like Hermes and Michael Kors having entered the wearable tech market, it was only a matter of time before Louis Vuitton expanded its label in this category. The French fashion luxury brand recently launched its timepiece range 'Tambour Horizon' which runs on Google's Android Wear 2.0 software, developed in collaboration with Qualcomm and Google. Targeted mainly at the LV loyalist travel buffs, the smartwatch with its iconic LV monogram print is available in three different case styles - graphite, monogram and black - and s-i-x-t-y interchangeable strap options - 30 each for men and women.
What's more, the timepiece comes with a host of customisable watch faces including customising your initials on the dial. You'll also benefit from Google's latest features that are introduced, including the latest software update, the ability to download apps directly from the smartwatch as well as a couple of preload apps designed by the brand.
With a 42 mm size dial, the unisex smartwatch does everything you would expect from a standard smartwatch: gives alerts for calls, texts, emails, includes an alarm and functions as your step tracker. The device is compatible with Android as well as Apple smartphones.
The Tambour smartwatch starts at $2,511 (about INR1.6 lakh) exclusively for the case. The watch strap costs an additional $303 (about INR19,500) which gives the brand approximately a $1,000 (about INR65,000) worth edge over the Hermes Apple watch.
A post shared by Louis Vuitton Official (@louisvuitton) on Jul 12, 2017 at 1:20am PDT
Apart from the state-of-the-art design and regular features of a smartwatch, what would appeal to its customers most is the attempt to retain its identity as a luxury travel brand and provide a world-class travel experience to its customers. From a GMT function with 24-hour display on the rim of the dial to its unique 'My Flight' application which enables you to view all your travel information (once stored in the device), the watch also gives you updates on flight delays, terminal and gate numbers, delay alerts, remaining flight time and much more.
The technology provides an in-build application called 'City Guide' which also gives you information about the label's famed City Guides (which it had previously created for seven different world capitals) - suggestions for restaurants, hotels, tourist attractions and more in real time via the watch's geolocation function. The Tambour Horizon also tracks the time zones of 24 world cities, taking cue from Louis Vuitton's Escale watch.
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Keeping in mind that China is one if its largest watch consumers, the smart watch ensures easy mobility in and out of China. So, if you are a Chinese citizen who's bought the watch in Paris, all you need to do is reboot your watch upon landing in China and it will automatically switch to the Chinese operating system.
A post shared by Louis Vuitton Official (@louisvuitton) on Jul 11, 2017 at 1:01am PDT
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