Customers today are shopping for something bigger. We not only patronize brands, we follow them, we listen to them, we talk to them. We connect with them because we want to connect with something bigger. And smart brands realize this—they build tribes not simply customer bases. This collection highlights 20 standout packaging designs that create a community and unify consumers with others.
Learn more about this trend and the other 12 prominent trends of 2017 in our free downloadable report.
The holidays are approaching and we all know what that means, the Starbucks red holiday cup is here! This year 13 cups will serve hot and even cold beverages. Starbucks approached the design of the cup with the customer in mind. Crowd sourced and designed by their very own customers, each cup was entered into a contest through instagram last winter and selected for this year’s holiday cup.
