Troy Media has published a new article about Empire Avenue on its site. The article features info, stories and opinions from Robert Lavigne and focuses specifically on the real-world results missions can produce for businesses. It also talks about what Tim Gorree has accomplished for Nokia through Empire Avenue.
It’s great to hear more examples of how EAv is more than a game and helping organizations achieve their goals!
Hopefully, EAv will start to Communicate “Social Media Rocket Fuel” themselves more often, and work on the issues that so often limit the success of missions like mission cheating and cumbersome communities which make it difficult to target missions to specific niches.
What do you think of the article? What do you think of the effectiveness of Empire Avenue to produce real world business results?
Empire Avenue Tips 
Nov 09, 2012 @ 15:24:27
I have never doubted the value of having a community prepared to do missions in realm of social media marketing. It is a pleasure to read of both Robert’s and Tim’s successes and what their involvement in EA has meant to their business. Now if I could only get my local community similarly involved in promotions of our village.
Nov 09, 2012 @ 16:09:06
I understand what you’re saying Tom. My suggest would be to form a “catalyst group” – 5-10 people in your community who are already sold on the effectiveness of social media – and then work together promoting events, businesses, community organizations etc. 5-10 people is enough to create synergy and impact that others will notice and want to join.
Nov 09, 2012 @ 17:26:59
Count on me Paul
Nov 09, 2012 @ 17:35:45
??? For what Jorge? Sorry, not understanding.
Nov 09, 2012 @ 17:39:46
If you want to create a group to show the efectiveness of social media via EaV, I would like to take part, Paul.
Nov 09, 2012 @ 17:55:17
Oh, ok. No, that’s my plan. Tom was saying he wished people in his town would use social media better, and I suggested he organize a team of people in his community who already believe in the effectiveness of social media, and work together to use social media better in their community.
Nov 09, 2012 @ 17:58:01
I understand now, Paul. Thanks.
Nov 09, 2012 @ 19:05:10
I think baby steps, perseverance and a belief that it can be done. I had lengthy discussions with Tim and Robert; in fact more than could be included. I also spoke with others which I will break out into other articles. It doesn’t happen over night and it doesn’t always work the first time. See what has worked in the past or your community( on any topic or subject). Find out what trigger WIIFM (Whats in it for me) and Why should I care? This may help guide you as to how you can approach the situation.
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Nov 09, 2012 @ 17:23:49
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Nov 09, 2012 @ 17:36:18
Nov 09, 2012 @ 19:06:46
Paul, agree 100% with getting a team together!
Nov 09, 2012 @ 19:42:02
Nov 09, 2012 @ 21:27:18
Paul thanks for sharing a very important thing about EA and what it can be use for if the right people toke it up,
Nov 09, 2012 @ 21:35:36
Reblogged this on Socialolio and commented:
Excellent article! I too agree that EAv can drive real world results as long as the missions are simple, as the article points out. When I see a laundry list of items to complete I’m hit’n the Missions button to grab another one. Keep it smart and simple.
As for EAv’s platform, and any platform for that matter, there will always be gamers, cheaters, and hacks. It’s unfortunate but a necessary evil to keep the creators busy and engaged..
Nov 10, 2012 @ 08:16:13
Thanks for the comment. I agree that there will always be gamer, cheaters and hacks, but it would be relatively easy for EAv to implement a Mission Block feature. And personally, I don’t think mission cheaters are holding EAv back nearly as much as the difficulties with building communities around a niche and targeting missions to it.
Nov 09, 2012 @ 23:04:20
It takes a while to understand this, but I have seen some great results when using missions. The only thing that I don’t like is that when their are missions left, you can’t republish them except cutting and pasting your mission to the chat rooms or groups. Will not repost to the main area. ALso don’t like the fact that people can take the e’s without completing the mission.
Nov 10, 2012 @ 05:16:14
Reblogged this on marcinkorecki.
Nov 10, 2012 @ 06:45:08
Reblogged this on charlieslang.
Article: Social media ‘missions’ drive traffic and yield real business results | Social Media & Technology News | Scoop.it
Nov 10, 2012 @ 16:17:40
Nov 10, 2012 @ 16:32:55
Tim gave me very good support when I started with Empire Avenue.
Nov 11, 2012 @ 09:09:37
Feel like I have only ouch end the surface with EAv Thanks or blogging on related issues helps a lot x
Nov 11, 2012 @ 10:10:10
Hi Diana, thanks for the comment. Yes, it takes a while to get up to speed on all the nuances of EAv. Fortunately, there are lots groups and helpful people around to answer questions and give feedback.