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Summer 2017 COVER STORY


Q & A WITH


by Tim Sweeney


With his wife, Alison, Scott Stratten has authored four best-selling business books and owns UnMarketing. He travels the world nonstop, delivering 60 keynote addresses per year, urging companies to “stop selling and start engaging.” We interrupted his travel schedule and picked his brain on social media marketing, the importance of authenticity, and how millennials are actual people, too.


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