Web Writer/Content Strategist

Zizzo Group Marketing + PR + New Media

Zizzo Group Marketing + PR + New Media (ZGM+PR+NM) is the region’s most fearless, results-driven, integrated marketing agency. The agency provides counsel to a wide range of regional and national business-to-business and consumer clients, creating programs that drive business and provide measurable results. ZGM+PR+NM specializes in strategic marketing, advertising, public relations and social media, media planning and buying, creative services, new media development, branding, research, and health care and financial services marketing.

http://www.zizzogroup.com

Position Details

Web Writer/Content Strategist
Job
Full-time
10/5/2012
Southeast Wisconsin
Milwaukee, WI

Zizzo Group Marketing + PR + New Media is recruiting an experienced writer/content strategist to develop communication strategy, creative concepts and content for our health care, financial and other b-to-c and b-to-b clients. Primary roles include web story telling (through articles, video blogs, slideshows, etc) with a focus on SEO. Some copy editing skills will be necessary.

The writer/content strategist is primarily responsible for pitching story ideas to account services and clients and following through with factually based, creatively written copy for the web and other mediums. Major duties include:

  • Interviewing subject matter experts, interpreting technical information and then relaying it in lay people’s terms
  • Writing content that follows SEO best practices and providing SEO consultation for other writers
  • Developing communication strategies so client content can be expressed with consistent personality and tone
  • Assisting with brand strategy engagements, possibly including developing positioning statements, taglines, etc.
  • Presenting ideas and information to internal and external teams in a simple and intuitive fashion
  • Collaborating with account services, art directors, broadcast producers, creative director and new media director for full campaign integration

The ideal candidate will have experience working in a fast-paced agency or journalism setting. Additionally, he or she will have:

  • 5+ years of experience in developing strategy and content for web projects
  • Proven success in following ever-changing SEO best practices
  • Ability to meet deadlines for multiple, concurrent projects and the ability to creatively solve problems
  • Knowledge of a variety of industries, including healthcare, financial, education and non-profit
  • Excellent communication skills and ability to explain concepts to clients and internal staff

Base compensation commensurate with experience and role. Company offers competitive pay packages, medical benefits, 401K and more.


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