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Vitafoods Europe Startup Tech Innovation Finalist | Simplifying Dietary Supplement Marketing Compliance

#WarningLetterWednesday contains old social media posts, claims made in hashtags, sketchy ingredients, and high-risk claims. 🔷Old social media posts containing claims is a strong enforcement trend, but the ages of the posted cited in recent letters are more aged than the standard 2-3 years. I recently wrote about a 2014 re-tweet being mentioned in a letter here. http://ow.ly/IyxI50HWLq8 👉This letter includes Facebook posts from 2016. Wow, the FDA is digging deep into the company's social media, and this is an enforcement trend. Guess what, I made a "helpful hints" video about this. http://ow.ly/Lw1s50HWLq6 ➡️ From warning letter. June 2, 2016 (Facebook) post: “Phenibut is known as a GABA analogue. Outside the US many countries around the world use phenibut clinically for symptoms of PTSD, anxiety, depression and insomnia.” Hashtags are claims and this is a great example of how a company has taken a relatively lower risk post and made it high risk with a high risk hashtag. Here is a video on this topic. http://ow.ly/ExN950HWLqa ➡️ From warning letter. On your February 27, 2017 (Instagram) post: #anxietyrelief” and “MOOD ELEVATION -ENHANCED SLEEP- HEIGHTENED FOCUS” 🔷I am unsurprised this letter contains the high-risk words anxiety and depression. Anxiety products claims enforcement was up 95% in 2021, and 75% of those warning letters had both anxiety and depression, a one-two compliance punch. It is important to remember this includes all online marketing, and these are pieced together for one picture of noncompliance. Here is a video and post about anxiety claims enforcement. http://ow.ly/qlnL50HWLqe 👉Insomnia claims are also mentioned in the letter which I have also written about here. These darn companies need to read Warning Letter Wednesday.😁 http://ow.ly/RKEp50HWLqc 🔷There are some surprisingly low-risk structure-function claims cited in this warning letter. In my opinion, these are "secondary addition" claims that are not likely to attract a warning letter on their own. It is, however, interesting to see what the FDA considers a claim worthy of a warning letter "call out." ➡️ From warning letter. ..Product packaging: • “Stress Reducing • Mood Boosting” Also worth mentioning is the use of phenibut, which the FDA does not consider a dietary ingredient. http://ow.ly/z32E50HWLq9 🔷Read the warning letter here: http://ow.ly/3VuY50HWLq7 👉Check out my WLW LinkedIn Group. http://ow.ly/OVTB50HWLqb #RegulatoryEducationSeries #RegulatoryCompliance #WarningLetter

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