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Hungry Student Catering Case Study

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© 2010 Recipe Marketing
Hungry Student Catering Case Study © 2012 Recipe Marketing
Hungry Student Catering Marketing Challenge • Hungry Student Catering was a start-up company created by a Cal Poly student for her senior project. As a new start-up brand awareness was the key marketing challenge. © 2012 Recipe Marketing
Hungry Student Catering Marketing Strategy • To launch Hungry Student Catering, Recipe developed a word of mouth and public relations campaign. © 2012 Recipe Marketing
Hungry Student Catering Creative Mix • Recipe developed the brand's positioning, name, logo and tagline "motivated to serve". The design objective of the logo was to give this start-up an established yet collegiate feel. © 2012 Recipe Marketing
Hungry Student Catering Creative Mix • In addition, Recipe developed a brochure and webpage for additional sales support. © 2012 Recipe Marketing
Hungry Student Catering Results • During the holidays, the height of the catering season, Hungry Student Catering was featured on the front page of the local paper. As a result, Hungry Student Catering experienced positive cash flow within its first year of business. © 2012 Recipe Marketing

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Hungry Student Catering Case Study

  • 1. © 2010 Recipe Marketing
  • 2. Hungry Student Catering Case Study © 2012 Recipe Marketing
  • 3. Hungry Student Catering Marketing Challenge • Hungry Student Catering was a start-up company created by a Cal Poly student for her senior project. As a new start-up brand awareness was the key marketing challenge. © 2012 Recipe Marketing
  • 4. Hungry Student Catering Marketing Strategy • To launch Hungry Student Catering, Recipe developed a word of mouth and public relations campaign. © 2012 Recipe Marketing
  • 5. Hungry Student Catering Creative Mix • Recipe developed the brand's positioning, name, logo and tagline "motivated to serve". The design objective of the logo was to give this start-up an established yet collegiate feel. © 2012 Recipe Marketing
  • 6. Hungry Student Catering Creative Mix • In addition, Recipe developed a brochure and webpage for additional sales support. © 2012 Recipe Marketing
  • 7. Hungry Student Catering Results • During the holidays, the height of the catering season, Hungry Student Catering was featured on the front page of the local paper. As a result, Hungry Student Catering experienced positive cash flow within its first year of business. © 2012 Recipe Marketing