Google has purchased Wildfire Interactive—a startup that helps marketers manage their presences on social media sites like Twitter and Facebook—for $250 million, AllThingsD reports.
Facebook was reportedly the leading suitor for Wildfire Interactive, but it now looks like Google has snapped up the social advertising startup.
That's after Google attempted to buy Buddy Media, but lost out to Salesforce, which bought the company for about $700 million.
On its website, Wildfire describes itself as "an easy-to-use yet powerful tool to grow, engage, and monetize your audience on Facebook, Twitter, YouTube and LinkedIn."
On February 28, Axel Springer, Business Insider's parent company, joined 31 other media groups and filed a $2.3 billion suit against Google in Dutch court, alleging losses suffered due to the company's advertising practices.
