NEW YORK – Office furniture manufacturer Herman Miller has announced the opening of its first Herman Miller-branded retail store, located at the company’s flagship building in Manhattan. Open to the public as of Tuesday, November 22, 2016, the two-story store occupies 6,000 square feet. Herman Miller says the store is part of its transformation into a premium lifestyle company, and will offer consumers the opportunity to connect with Herman Miller through a new channel.

“We’ve made great progress with a consumer strategy that allows us to engage with the communities we serve across multiple channels and touch points,” said CEO Brian Walker. “Having our own physical retail presence in a major U.S. market will further cement Herman Miller’s position as a premium lifestyle brand with unrivaled multi-channel capabilities. Our goal is to create fans, not customers, and this store will connect us with new fans in a tangible way.”

Located in a retail hub, the company says the new store will appeal to the concentration of design-driven consumers. The tristate area consistently ranks highest for Herman Miller’s consumer sales.

The new store’s floorplan is laid out as a modern home, with rooms that demonstrate problem-solving designs for living, working, dining, socializing, and sleeping. The display and inventory blend current and vintage Herman Miller furniture, lighting, and accessories with a curated set of complementary products from likeminded vendors and artisans from around the world.

In addition to the new store, 251 Park Avenue South houses commercial showrooms for Herman Miller and Geiger, and corporate office space for Maharam, Design Within Reach, and Geiger, all Herman Miller owned companies. In total, Herman Miller occupies eight floors, equaling almost half of the 120K square foot building.