The Stupidly Simple Facebook Page Features Guide
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I’ve been working on a few projects that require me to create various different learning materials for Facebook. One little item is something I’m calling the “Stupidly Simple Facebook Page Features Guide”.
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The Stupidly Simple Facebook Page Features Guide
- 1. Stupidly simple Facebook Page features guide
- 2. Stupidly simple Facebook Page features guide A word about storytelling I would not be doing my job, if I just showed you the how-to of Facebook without talking about how important stories are. Stories are the heart and soul of your organization. They’re the thousands of tiny little living threads that bond your organization and your fans together! What makes a good story? Think about the thousands of stories throughout your organization and the dignity and hope they often bring out in others! Dignity and hope are feelings. And while people may not remember the specifics of each story, they will remember how you made them feel. Your job is to evoke feelings on your Page with photos, videos and status updates. When this happens, people will spread your gospel quite naturally!
- 3. Stupidly simple Facebook Page features guide Let images tell your story
- 4. Stupidly simple Facebook Page features guide Cover Image - Dynamically reflects your brand. Change your cover frequently! Profile Pic - Must be simple so that it is clearly seen at 32px Messaging Feature - Allows you to develop deeper relationships with fans More Prominent “About” section - Must be brief. Custom icons for third-party apps - Should reflect a consistent color scheme Visitors see their friends - Leverages social proof Pinning - Allows you to feature an update for 7 days Milestones - Tell the story of your cause
- 5. Stupidly simple Facebook Page features guide The Cover Image Read Facebook’s guidelines. Beautiful photos work best! Image size is 851px by 315px. HOWTO: You can upload a new cover image by mousing over your profile pic and selecting “Change Cover”, then “Upload Photo”
- 6. Stupidly simple Facebook Page features guide The Profile Picture Must be simple and clearly as small as 32px. Don’t include your organization’s name. Image size is 180px square. HOWTO: You can upload a new profile picture by mousing over your profile pic and selecting “Edit Profile Picture”, then “Upload Photo”
- 7. Stupidly simple Facebook Page features guide The Messaging Feature Make sure you have the resources to respond. You only get two replies - no sales pitches! Respond quickly with sincerity and effort. HOWTO: To activate or disable this feature, click on “Edit Page” in your Admin Panel, and then select “Manage Permissions” from the options.
- 8. Stupidly simple Facebook Page features guide The About Section Keep it simple and compelling but not salesy Use language your supporters use. No jargon! Fill out all the fields, but don’t write a novel HOWTO: You edit your About secton by clicking on the “About” link below your profile picture.
- 9. Stupidly simple Facebook Page features guide Custom Icons (views) You can customize most third-party app icons Make sure icons (views) match the branding Image size is 111px by 74px. HOWTO: You can upload a custom icon by clicking on the arrow to the right of your icons, the mouse over the pencil icon and select “Edit Settings” and then click “Change”
- 10. Stupidly simple Facebook Page features guide Pinning Pin your best content or a promotion They only last for seven days Consider content that’s been proven (Insights) HOWTO: You can Pin an update to the top of your Timeline by clicking on the pencil icon at the top right of any post and select “Pin to Top”
- 11. Stupidly simple Facebook Page features guide Highlighting Breaks up the visual space of your Timeline. Make sure photos and videos are hi-res. Reposition photos that have been highlighted. HOWTO: You can Highlight an update (preferably photos and videos) by clicking on the star icon at the top right of any post. You can also highlight photos in your Activity Log.
- 12. Stupidly simple Facebook Page features guide Milestones Use milestones to tell the bigger story! Use photos in every milestone Make them about your cause or your people HOWTO: You can create Milestones from the update window on your Page by clicking on “Event, Milestones” and then “Milestone”
- 13. Stupidly simple Facebook Page features guide Who is John Haydon? Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA Co-Founder of SocialBrite and 501 Mission Place Speaker: Nonprofit Technology Conference, BlogWorld, TechSoup, NetworkForGood and more... Author: Facebook Marketing for Dummies Clients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Opportunity Works, Community TechKnowledge, HopeLab, The Ellie Fund, Scholastic, TechSoup, MarketingProfs, WaterAid America, University of Massachusetts