Branding Company news South Africa

Future Dimensions Media | the future of audio branding

Over the past five years, Future Dimensions Media (FDM) has built up a strong reputation for its unique in-store audio marketing strategies. The company offers an online marketing solution with a complete turnkey service, creating bespoke audio branding to complement the brand personality and enrich the customer experience. FDM has an extensive range of innovative in-store marketing solutions including music mixes created by the best DJ's and music programmers, short informational messages promoting services and products available, or branded sound logos. Currently catering to over 300 stores throughout Africa, FDM services high-profile brands including Woolworths, JT One, RE Jeans, Country Road Ventures, Capitec Bank and City Chic.
Future Dimensions Media | the future of audio branding

The sound of your brand

FDM utilises Sonic Branding, also known as audio branding, music branding, sound branding, acoustic branding or sonic mnemonics, to reinforce the brand identity by creating a specialised marketing strategy and exclusive playlists. Through Sonic Branding, a brand is able to convey a memorable message and a subliminal experience to targeted consumers, capitalising on the all-to-familiar nostalgic feeling a song or a sound can call forth. FDM also supplies/installs high-quality audio systems for any in-store environment.

Browse the Future Dimensions Media website for information regarding the exciting range of media solutions, and be sure to catch FDM on Facebook, Twitter, Pinterest, and Instagram.

By utilising FDM's services, you are able to achieve the following:


  • Improve brand awareness
  • Increase brand presence
  • Drive sales
  • Build loyalty within target groups
  • Create uniqueness from competitors
  • Promote a consistent brand image
  • Increase customer shopping experience

The team

The FDM teams comprises Nigel Hope and Mike Westcott, whose experience totals 60 years in the business of sound, with the latest addition of Dalene Haugh who contributes both international and local experience of the in-store media industry from time spent working in the USA (Wal-Mart and Martha Stewart Organisation amongst others) and South Africa.

Enterprise Development

By giving FDM an opportunity to supply this service as an emerging business, you have an opportunity to contribute to your CSI objectives.

Call us today to chat with one of our professionals or contact us via email:

Head Office | +27 731353605
Email | az.oc.snoisnemiderutuf@legin - az.oc.snoisnemiderutuf@enelad

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