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Zmags
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RIVING BETTER BUSINESS DECISIONS
MAY/JUNE 2017
B2B
e-Commerce
How to avoid costly mistakes
ALSO INSIDE:
Executive Edge
Heine Krog Iversen, CEO
of TimeXtender, on why
data professionals must
move up corporate ladder
· New paradigm:
Service as a software
· Big data & better
business decisions
· How to transition
from CSP to DSP
· Healthcare analytics:
What's next?
· Storytelling skills:
The write stuff
· Corporate profile:
Praxair model
INSIDE STORY
Rx for healthcare debate
Five months have come and gone
since the U.S. presidential election and
three months have come and gone since
the inauguration, and yet the country re-
mains evenly divided over almost every-
thing even remotely related to polit
H TTP://WWW.ANALYTICS-MAGAZINE.ORG D RIVI
INSIDE STORY Rx for healthcare debate Five
Ready for more robust analytics and optimizat
CONTENTS DRIVING BETTER BUSINESS DECISIONS
Welcome to Analytic Solver® Cloud-based Optimiza
20 70 DEPARTMENTS 2 Inside Story
Welcome to Analytic Solver® Cloud-based Data and
EXECUTIVE EDGE Hungry for data, thirsty for time
As organizations strive for data agil- ity, b
EXECUTIVE EDGE LinkedIn are now an integrated p
BIG DATA OPTIMIZED ODHeuristics is designed with
A N A LY Z E T H I S ! Problem-solving: Keep it
follow-up conversation with “Oscar,” the director
A N A LY Z E T H I S ! be accepted. When I f
have been asked to investigate will view you with
HEALTHCARE ANALYTICS Evolution of data organizat
higher-cost episodes were also uncom- pensated, c
HEALTHCARE ANALYTICS
stewardship. With big data, the quality of indivi
VIEWPOINT Healthier use of healthcare data Wha
On the other hand, the CFO wants to know where
VIEWPOINT identify and prioritize errors, ignor
Want to deploy more applications in 2017? Now, yo
NEWSMAKERS Edelman Award, INFORMS Prize and othe
Scott Shanaberger (fourth from left), chief opera
NEWSMAKERS sectors around the globe. Each year,
we address the challenges of the future in nearly
NEWSMAKERS
sets that will place them on the path to success
NEWSMAKERS catholique de Louvain Team 2 (Belgiu
charity. “Consumers feel about the same whether 1
DATA-DRIVEN DECISIONS Service as a Softwa
Paradigm shift: From software as a service to ser
SERVICE AS A SOFTWARE “Iron Man” model – where
or subscribed to one or more of my existing servi
MOBILE ECOSYSTEM TRANSFORMATION From CSP to DS
Evolutionary journey of the telecommunication ind
MOBILE ECOSYSTEM TRANSFORMATION
http://meetings2.informs.org/wordpress/analytics2
MOBILE ECOSYSTEM TRANSFORMATION Operators can
Mr. Chopra works in the same department as
MOBILE ECOSYSTEM TRANSFORMATION internal/extern
Franz Edelman Award Winner
B U S I N E S S TO B U S I N E S S Lessons lea
B2B organizations operate in a vastly different m
B2B eCOMMERCE maintaining their eCommerce syste
in terms of the buying cycle. Customer service r
B2B eCOMMERCE many different contractual agreem
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DATA ANALYSIS & MODELING TOOLS Leveraging big
The first challenge in working with big data is ga
BIG DATA distributed platforms such as Hadoop.
without changing code great- ly increases efficie
BIG DATA Incorporating models into produc
PLATINUM LEVEL EXECUTIVE LEVEL
CORPORATE PROFILE Praxair: Making our plan
Praxair plant in Utah with argon, nitrogen and ox
CORPORATE PROFILE Packaged gases: We sell a
responsibility lies with geo- graphical business
CORPORATE PROFILE Besides this horizontal i
Praxair’s goal is to give its people the opportun
CORPORATE PROFILE statistics, linear and nonlin
Is the largest association for analytics in the
CAREER BUILDER Storytelling: The Write Stuff
costs. (Italics added to emphasize un- helpful wo
STORYTELLING and creating only strong purposefu
grammatical errors quickly undercut the effective
STORYTELLING After: Developed and presente
SPECIAL ADVERTISING SECTION CLASSIFIEDS MAR
CONFERENCE PREVIEW Ready for Rotterdam: 2017 INF
Picturesque Rotterdam will host the 2017 INFORMS
CONFERENCE PREVIEW ISMS Marketing Science Confer
2017 INFORMS ANNUAL MEETING OCTOBER 22–25 | HOUST
FIVE-MINUTE ANALYST Hamilton and duels Dueli
THINKING ANALYTICALLY Payload balance
IS THE PERFECT TOOL FOR MODELERS ACROSS INDUSTRIE