(Youthlab indo) Youth Marketing: The discourse of free spirit among Indonesian Youth
•
5 likes•2,582 views
The young Indonesian are on the transition of values, from communal and tradisionalist to modernist, they seek 'the free spirit' influencers as they are the model figure that nourish their hunger for self esteem.find more about it through this insights slide
Recommended
Recommended
More Related Content
More from youth laboratory indonesia
More from youth laboratory indonesia (20)
Recently uploaded
Recently uploaded (20)
(Youthlab indo) Youth Marketing: The discourse of free spirit among Indonesian Youth
- 1. www.enterthelab.com The Discourse of ‘Free Spirit’ Insight report by Youth Laboratory Indonesia Among Indonesian Youth Flickr: fitri63
- 2. www.enterthelab.com Picture: Jakarta’s daily traffic Photo courtesy:http://beritaperistiwa.com/2012/07/12/tiap‐tahun‐penduduk‐jakarta‐ habiskan‐rp‐14‐triliun‐di‐jalan‐karena‐macet/ We feel that capitalism & modern civilization are Threatening our sense of collectivity
- 3. Photo courtesy: http://ariq24.blogspot.com/2012/06/regenerasi‐kamera‐lubang‐jarum‐klj.html Community became a refugee for us from theUnsocial world Picture: Teens praticing photography with cans as medium www.enterthelab.com
- 4. We want to live like in the 70’s and the 80’s Where free spirit are acknowledge Picture:Naif Band cartoon www.enterthelab.com
- 5. Picture: High school graduation ritual sign on each other uniform School don’t let us be who we really are www.enterthelab.com
- 6. www.enterthelab.com Picture: Street punk Who am I , what is my true identity Photo courtesy:http://www.republika.co.id/berita/nasional/jabodetabek‐ nasional/12/06/04/m52oqq‐anak‐punk‐di‐jakarta‐pun‐bersuara
- 7. Social group is a place where I couldExploremy free spirit Picture: ‘Bonek’ Surabaya football team loyal fans Photo courtesy:http://berretarea.blogspot.com/2011/04/ada‐berbagai‐versi‐ cerita‐dari‐kedua.html www.enterthelab.com
- 8. Picture: College graduation My parents have too large authority Over me Photo courtesy:http://anak‐pingit.blogspot.com/2011/11/ritual‐lazim‐ kayaknya‐nggak‐penting.html www.enterthelab.com
- 9. www.enterthelab.com The govenrment took policy from the Egoistic Adult Photo Courtesy: http://pramudyaphoto.files.wordpress.com/2011/03/olahan1.jpg Point of View
- 10. Picture:Gemala Hanafiah/Board Rider We seek free spirit leader who march Against the mainstream Current www.enterthelab.com
- 11. We seek places where we could feel free From any commitment Picture:Backpacker community Borneo Photo Courtesy:http://www.backpackerborneo.com/2012/06/grup‐ backpacer‐di‐kalimantan.html www.enterthelab.com
- 12. www.enterthelab.com Picture courtesy: virginia poetry facebook We look for college far away from home
- 13. www.enterthelab.com My fashion style is actually my opinion Picture courtesy:Evita Nuh (Fashion Blogger)
- 14. Picture:http://peazmakerz.blogspot.com/2012/02/peazmakerz‐in‐palu.html Picture courtesy:Peazmakerz community We love movements that shows freedom www.enterthelab.com
- 15. Picture courtesy:http://fingerplant.blogspot.com/2011/01/bandung‐little‐trip.html) We’re not little kids anymore but don’t Treat us like adults www.enterthelab.com
- 16. We hate people attached to ambitiouspopularity www.enterthelab.com Picture:political campaign
- 17. Picture courtesy:http://art.links2click.com/2012/07/10/poll‐commission‐revises‐jakarta‐election‐voter‐list‐at‐11th‐hour/ Picture: mural art on general voting We leave trace public about our true attitude www.enterthelab.com
- 18. Picture:Whiteshoes and the couples company band at Ruang Rupa www.enterthelab.com We seek jobs that appreciate our ideas
- 19. www.enterthelab.com We are looking for adults who dare to listen To Us Picture from:http://abimanyugalbe.wordpress.com/2011/03/26/sma/
- 20. The free spirit are outhere playing rather than working Picture of Sir Dandy Indie Music Song Writer Picture taken from:http://agrasuseno.blogspot.com/2011/07/roxx‐sir‐ www.enterthelab.com dandy‐java‐rockinland‐2011.html
- 21. Picture taken from: http://rendybr‐ beatbox.blogspot.com/p/beatbox‐group.html Picture of Sadam Beatboxer Indonesia The free spirit have passion over something www.enterthelab.com
- 22. Picture courtesy: http://www.greenpeace.org/seasia/id/press/picture‐ desk/selebriti‐indonesia‐aming‐dan/ Picture of Riyani Djangkaru young Environmental activist The free spirit really care about what’s Happening to the world www.enterthelab.com
- 23. Youth seek brands that represent Their free spirit
- 24. Insights Report By Youth Laboratory Indonesia Youthlab is the first factory and repository of Indonesian youth insight, compromised of multi‐talented youths of various background, the research and consulting company helps corporations and organizations create precious connection with the fickle yet precious market segment. Through etnographic research, online tracking, creative focus group discussion, and other means, we help you create a dialogue with the youths of Indonesia in the most efficient manner. We Here to Make that happen to you Find more about Indonesian Youth trends, data, & insights: www.enterthelab.com Contact us Tara.talita@gmail.com faisal_sii@yahoo.com