When it launched its program to divert used wine corks from landfills in 2007, ReCORK America, a wine cork recycling program sponsored by Amorim of Portugal, struggled to find a viable means to recycle the used plugs.
The program collected 500,000 corks in its first year, and has now accrued nearly four million from wineries and retailers like Whole Foods Markets and, most recently, American Airlines.
Many of the corks were sent to a certified factory in Portugal for remanufacturing — a tack that proved costly and racked up a large carbon footprint.
Now the recycling program has found a partner closer to home.
The company has announced this week a new partnership with SOLE, a Canadian company that has developed a cork blend for its footwear products — one that will bring “rebirth to the product line,” according to Roger Archey, a spokesman for ReCORK.
Under the new partnership, SOLE will provide ReCORK with nation-wide marketing in exchange for the donation of cork.
“A trade-in, in kind,” Mr. Archey said.
The majority of the 13 billion wine corks sold into the market each year wind up as waste, and a number of companies and organizations are trying to find a use for the stuff.
Yemm & Hart in Missouri has converted 8,000 pounds of used cork into flooring tiles since 2005, and the TerraCycle Cork Brigade has 1,000 collection teams working to move cork out of the waste stream.
Since launching its pilot program in Oregon and California, ReCORK has started collecting in New Hampshire, Massachusetts and New York. It’s a work in progress, Mr. Archey said.
“We test how it works and learn as we go,” he said. “We’re incrementally growing, which is gratifying.”
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