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Points mean profits

Social Media
Last week's blog outlined the staggering appeal Draw Something has enjoyed amongst amateur artists. This week a new website has been launched, allowing talented 'fingartists' to upload their Draw Something masterpieces – maybe the new Monet or Van Gogh is hiding behind a smartphone screen?

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Online
Batman fans have taken part in a unique global scavenger hunt. In return for posting photographs of strategically placed graffiti in major cities, Batman enthusiasts were rewarded with access to frames from the film's trailer. The complete trailer went on general release after all locations had been found. The clever marketing stunt took less than 24 hours to complete, but created masses of online chatter.

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Technology
O2 has launched a new mobile app encouraging the use of contactless payment. The O2 Wallet, which follows Barclays' PayTag, can be used by all mobile users, regardless of network. The app will allow users to transfer up to £500 a day, making shopping, lending, and repaying friends and family easier.

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Trending
Here's a taster of the top Trends on Twitter in the UK this week:

#DuranDuran - As interest in the Games reaches new heights, Duran Duran has been revealed as the headline act for the Olympic Concert in Hyde Park. The announcement was met with mixed reactions from tweeters.

#BlackberryWorld - The annual BlackberryWorld conference took place this week in Orlando, Florida, with gadget and mobile enthusiasts live-tweeting throughout.

What's Hot and What's Not




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