While Digital Transformation isn’t a new term, the concept of ‘Digital Experience’ has been evolving over the past year as UX, design, mobility, collaboration and content services have advanced and consolidated in the cloud. I’ve been doing a lot of research on the concept of Digital Experience Platforms, and I’m excited to share how SAP is addressing this emerging category of enterprise software, which is designed to meet the needs of companies undergoing digital transformation - with the ultimate goal of providing better experiences for users.
I recently read Seth Godin’s words and find myself asking the same questions, “
How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”
Evolving technology truly has made it so much easier for customers to be remarkable. Technologies and tools from SAP and other innovative companies afford unprecedented opportunity to optimize and evolve your company. Connecting customers, streamlining processes, improving collaboration, supporting decision-making are all aspects of your digital transformation strategy. Our goal is to be sure you don’t “squander even one more day”, as you continue on your Digital Transformation journey. We have some great information and sessions at SapphireNOW that we welcome you to join to learn more about Digital Experience.
UX and customer engagement should be considered in the context of a larger digital strategy. Some of the trends that will make digital experience increasingly important:
- Digital channels are the dominant ways people interact with companies
- Mobile devices are prolific
- People expect great experiences in every interaction across every channel
- Data insight allows for highly personalized experiences
- Voice & conversation are take DX beyond screens
Addressing these trends calls for an integrated platform approach to digital experience that streamlines design, development, collaboration, content management and engagement. You can get started with many of these topics while you explore SAP’s set of Digital Experience Services as part of SAP Cloud Platform that will be showcased at SapphireNOW in Orlando.
To start, be sure to visit the “Digital User Experience” booth: DP512
Optimize your existing software and improve the user experience. Generate value using our suite of powerful, low-touch, low-investment tools such as the SAP Fiori user experience, and the SAP CoPilot digital assistant.
Sam Yen will be delivering a keynote on the topic, and dozens of sessions will cover the Digital Experience topic. Here are just a few.
Further a Culture of Innovation in the Enterprise
Enable innovation in your enterprise using design and design thinking. Link markets and industries into a fabric that is customer focused. Find out how elements of design, such as a problem-finding approach, focus on the user, and a fail-early/ fail-fast mind-set, accelerate innovation and an innovative culture.
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Craft Your Mobile Strategy to Give Customers a Great Digital Experience
Deliver a holistic mobile digital experience successfully. Build a mobile strategy and select the right technology to provide the best mobile digital experience to your users and customers.
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Renew the UX Simply and Easily to Please Your Users
Revamp and rejuvenate the user experience (UX). Build beautiful user interfaces and applications for all your end users with the tools in SAP Cloud Platform, such as Build, SAP Web IDE, the SAP Fiori Cloud user experience, and mobile services.
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Deliver Amazing Digital Experiences to Your End Users
Delight your end users and improve customer satisfaction. Learn how a design-thinking mind-set and approach has been adopted at Tecnológico de Monterrey to bring a modern, connected, and unified digital experience to its 500,000 students and end users.
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Top Ten Reasons for Business and IT to Value User Experience
Attend this session to get up to speed on the top ten reasons for business and IT to value user experience and become a change agent within your own company. This session is a great way to tap into learnings and best practices from the Design & Co-Innovation Center from SAP based on over 300 customer projects.
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Renewing Your SAP Fiori UX Becomes Simple with SAP Fiori Cloud
The SAP Fiori Cloud user experience (UX) provides a simple, cloud-based deployment option for SAP Fiori apps and the SAP Fiori launchpad. Join this session to learn about the different deployment options for the SAP Fiori UX and how SAP Fiori Cloud can help you simplify your SAP Fiori implementation journey.
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SAP CoPilot: A Digital Assistant for Enterprises
The SAP CoPilot Web application offers enterprise users contextual collaboration features and quick actions, enabling them to complete tasks more efficiently and comfortably, all while being aware of the current business context. Learn how SAP wants to apply recent advances in machine learning and natural language processing to enable users of SAP Fiori apps to fulfill their tasks more intuitively.
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Create a New Generation of Mobile Apps Simply and Quickly
Provide the best mobile user experience for your enterprise. Take advantage of SAP Cloud Platform SDK for iOS to build powerful new native apps for Apple iPhone and iPad.
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If you’d like to meet or the SAP Cloud Platform team in person at SapphireNOW, please contact me at Milja.Gillespie@sap.com.
