Snapchat has quickly become one of the world’s most influential social media platforms. The once “novelty messaging app for teens” is now a staple for over 166 million daily active users who check the app, on average, over 18 times a day. Together, they send over 2.8 billion Snaps every single day.
While the social aspect of the platform is great for consumers, brands and influencers are chomping at the bit, excited to leverage Snapchat as a prosperous marketing channel to connect with their audiences.
So what makes Snapchat so lucrative?
Stories! Stories, first invented and popularized by Snapchat, have revolutionized the way companies can share messages and build relationships with their users. They are a fun and mobile-friendly content format that resonates well with the tastes and preferences of Gen Z and millennial consumers.
While Snapchat has become an extremely attractive place to build your brand up and broadcast messages, standing out and building a large audience is still not easy. Luckily, there are a few tools and resources that can help you better understand exactly how to grow your companies’ following.
Here are 6 of the best.
1. Storyheap
Storyheap is an in-depth analytics and management platform for Snapchat and Instagram Stories. It’s a solution for brands, agencies and influencers when it comes to measuring the performance of posts & campaigns. With unique features such as uploading, scheduling, multi-platform synchronization and web-based story editor, Storyheap is truly one of the easiest ways to measure and manage successful stories.
Geofilters are one of the coolest parts of Snapchat’s platform, but their native tools are often not customizable and creative enough to create something magical. Pepper filters is quite simply the easiest and most stunning method for any brand to create a geofilter. They have thousands of combinations to choose from that are perfect for any occasion - from a birthday party to a wedding, they’ve got you covered.
3. Naritiv
Recently acquired, Naritiv is a campaign management platform that has partnered with hundreds of top influencers. The site acts much like a marketplace, connecting brands and influencers to create marketable branded content for Snapchat. Naritiv’s campaign dashboard gives brands insights into how their Influencers’ stories are performing. For a generation that does not even know what cable means, influencer marketing is a great way to connect.
4. Fastory
While Snapchat’s built in camera is great for consumers, it lacks enterprise-grade power and accessibility. Fastory is a platform for brands and media agencies to design full-screen stories, optimized for mobile. With their web app, you can efficiently design branded stories that differentiate your content. Fastory is still in beta, but given their early traction, we can expect big things!
5. GhostCodes
GhostCodes is an active database of the world’s top Snapchatters. Ranging from entertainment to foodies to fitness, they have indexed a complete diversity of Snapchat influencers across every industry. Since Snapchat’s official app lacks any form of User search, GhostCodes is especially helpful for brands looking to connect with influential Snapchatters to partner with.
6. Delmondo
Delmondo is riding the stories wave, all in on helping brands and influencers create and measure content for their Snapchat Stories. They help brands, like Marriott, monetize their social video by providing audience insights and cross-platform analytics that automate the collection of key campaign metrics.
