It’s no surprise that companies with successful products grow their customer base, increase their revenues and outperform competitors.
When Under Armour founder Kevin Plank initially started the company in 1996 by selling athletic performance clothing out of his car, he had no way of knowing what the future had in store. After the launch of his original HeatGear shirts and a $17,000 purchase by Georgia Tech, Plank quickly became an industry name with more than $100,000 worth of orders to fill in 1997.
While the press was busy covering the runaway success of the brand, behind-the-curtain changes were taking place internally as well – bringing on new talent to handle the rapid demand and expansion from the trunk of Plank’s car into a legitimate warehouse headquarters. With prosperity comes growth, and Under Armour now has more than 16,000 employees around the world.
This trajectory is the goal for many small companies starting out in tech, especially in a lucrative city like Los Angeles.
For Mythical Games, it’s always been in the cards. With a mission to change the way digital assets are owned in video games, the launch of their most recent Mythical Marketplace offers a portfolio of platform and consumer products alike. Platform solutions, for example, enable content creators to configure, mint and manage NFTs, which saw a drastic spike in popularity at the beginning of 2021 and permeated into everyday modern culture.
The Marketplace launch has proven successful and is anticipated to set the stage for consumer product offering at a global level. Next up? Rapid team expansion and hiring.
What they do: Mythical Games is a game technology studio that gives gamers ownership of digital assets.
Tell us about your newly launched product. How is it driving future projects at Mythical Games?
The Mythical Marketplace is at the heart of Mythical’s product offering – it comprises a portfolio of platform products and consumer products. Our platform solutions enable content creators to configure, mint and manage NFTs. Game developers can use our intelligence, market design and market intervention products to ensure healthy and balanced outcomes for the entire ecosystem: from content design to user experience.
When it comes to consumer products, the Mythical Marketplace, built on the principles of simple intuitive UX, brings crypto and NFTs to the mass market and makes it possible for buyers and sellers to transact confidently in a secure and liquid venue. This product just entered its Open Alpha phase in August and is setting the stage for Mythical’s core consumer product offering at a global level.
How did Mythical Games celebrate this win and the people responsible for pushing the product over the finish line?
The incredible cross-functional team behind the design and delivery of this ambitious product has been recognized as the driving engine behind Mythical’s growth over the next couple of years. The scope of the team’s work has been expanded to cover a number of crucial content partnerships across professional sports, AAA game IP and indie developers.
The shared values that make us successful are an ownership mindset and willingness to challenge the status quo.”
Which teams are hiring, and what types of employees are you looking to bring aboard?
We are growing rapidly and are excited to add a number of pivotal roles to the team. Mythical is looking for product, economics, design, research and engineering rockstars who are willing to change the industry with us. We are looking to add a broad spectrum of expertise to our team. The shared values that make us successful are an ownership mindset, willingness to challenge the status quo, an aptitude to deal with an ambiguous and rapidly changing environment, and the ability to operate in small self-sufficient teams.
