Commentary
Chewing Their Food For Them: How Content Drives B2B Purchases
- by Ray Schultz , Columnist, August 4, 2017
B2B purchases are hardly impulse buys: The prospect has to be carefully steered through the funnel.
But this is a complex process, and it’s easy to make mistakes. That much is clear from “How Content Influences the Purchasing Process,” a study by the Content Marketing Institute (CMI) and …
