iCrossing’s New Chief Strategy Officer Says Advertising Should ‘Feel Native’

Anne Bologna on infusing creativity into ad tech

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Specs
Current gig Chief strategy officer, iCrossing
Previous gig Brand strategy vp, TripAdvisor
Twitter @bologniac
Age 58




Adweek: You've been in the industry now for more than 25 years. What is technology in advertising like now compared to when you began?
Anne Bologna: I think there are two significant shifts in the industry. One is that we have not seen this level of disruption since the invention of the television. The second is we are no longer a business-to-consumer economy.

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