2016 Super Bowl ads
2016 Super Bowl ads include appearances by (clockwise, from top left) Alec Baldwin, Abby Wambach, Steven Tyler, Ryan Reynolds, Drake and wiener dogs.
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Ready for the 2016 Ad Blitz? Many of this year's Super Bowl commercials are already available online, featuring celebrities, wiener dogs, PSAs and fun ties to Upstate New York (hello Abby Wambach, Death Wish Coffee and Alec Baldwin).
Super Bowl 50 kicks off at 6:30 p.m. on CBS Sunday. Besides football and the halftime show (Coldplay, Beyonce and Bruno Mars?), all eyes will be on the advertising to see which brands can be the funniest, cleverest or coolest. It'll also be interesting to see which spots fall flat, wasting the $5 million it costs for 30 seconds of air time during the big game between the Denver Broncos and the Carolina Panthers.
"Deadpool" - Superb Owl
Ryan Reynolds is Deadpool, the irreverent, foul-mouthed superhero we've all been waiting for.
"Rush Hour" TV series
Because the game aired on CBS, many spots promoted shows already on the network. But coming next month is a new series, a TV reboot of "Rush Hour" without Jackie Chan or Chris Tucker.
"Captain America: Civil War" trailer
Marvel superheroes are being torn apart, and fans are being asked to choose a side: #TeamCap or #TeamIronMan.
"Cloverfield 10" trailer
J.J. Abrams' sort-of-sequel to "Cloverfield" features John Goodman, Mary Elizabeth Winstead, John Gallagher, Jr. -- and a lot of intrigue. Will we see the monster again?
Intel - Experience Amazing
Intel inside: Amazing experiences outside.
Esurance - Pass It On
The auto insurance company announces another social media-driven sweepstakes.
McDonald's All-Day Breakfast
"Good morning" turns into an all-day phrase when you can have an Egg McMuffin any time of day.
Hyundai Genesis - First Date
Kevin Hart is a dad who will go to any length to prevent a boy from making a move on his daughter.
Michelob Ultra - Breathe
Athletes are shown going the extra mile for a beer that's low in calories and carbs.
Snickers - Marilyn
Marilyn Monroe looks like Willem Dafoe when she's hungry.
SoFi - Great Loans for Great People
The lender tries to have fun defining everything as "great" or "not great."
Avocados from Mexico - #AvosInSpace
Aliens tour a museum of Earth, including "the dress" that caused a civil war, Emoji and "Happy Days" star Scott Baio. No double-dipping allowed.
Hyundai - The Chase
Apparently, Leonardo DiCaprio would have had a much easier time escaping danger in "The Revenant" if he had a Hyundai Elantra.
Apartments.com - #MovinOnUp
Lil Wayne and George Washington spoof "The Jeffersons" (get it? because the rapper's nickname is Weezy?) with Jeff Goldblum as apartment-finder spokesperson Brad Bellflower.
NFL - Super Bowl Babies
Seal's "Kiss From a Rose" gets a football update with cute kids who were born 9 months after the last Super Bowl.
Mobile Strike - Arnold's Fight
Arnold Schwarzenegger is back in a new ad for smartphone game Mobile Strike.
Doritos - Ultrasound
The winner for Doritos' 2016 Crash the Super Bowl contest is a pregnant woman with a sonogram, monitoring a baby who really wants some chips.
PayPal - There's a New Money in Town
Old money is dead presidents on coins and dollar bills. New money is... that service that's been around for years?
"The Jungle Book" trailer
Jon Favreau reimagines Rudyard Kipling's classic tale about a boy who befriends animals, featuring the voices of Bill Murray as Baloo, Christopher Walken as King Louie, Idris Elba as Shere Khan, Scarlett Johansson as Kaa and Ben Kingsley as Bagheera.
Audi - Commander
The automaker uses David Bowie's "Starman" in the story of a retired astronaut who's ready for another adventure thanks to the 2017 Audi R8 V10 Plus.
Mountain Dew - Kickstart
A cute (or terrifying?) #puppymonkeybaby encourages Mtn Dew fans to kickstart their night out with the caffeinated beverage.
Taco Bell - Super Secret
Taco Bell reveals its secret new product: The Quesalupa.
Marmot - Love the Outside
The outdoor clothing brand introduces its new mascot.
Squarespace - Key and Peele
The Comedy Central duo returns as new characters Lee and Morris.
Shock Top - Unfiltered Talk
"Silicon Valley" actor T.J. Miller and the beer brand's sunglasses orange wedge mascot take turns insulting each other with "you look like..." jokes.
Buick
Emily Ratajkowski pulls an Odell Beckham, Jr. in this wedding-themed promo for the Buick Cascada convertible.
Advil - A Distant Memory
See all the fun things you can do when you don't have a headache.
"Jason Bourne" trailer
The first look at the return of Matt Damn as Jason Bourne, coming July 29.
Dollar Shave Club - Zeke
A talking razor? What is this, "The Brave Little Toaster?"
Acura - What He Said
The car company's new NSX is greeted by squeals and screams from Van Halen's "Runnin' With the Devil."
Quicken Loans - What We Were Thinking
Quicken Loans' new Rocket Mortgage program makes it easier to purchase a home by applying for a loan on your smartphone.
Bud Light - The Bud Light Party
Amy Schumer and Seth Rogen form a new political party that thinks they can unite the country with beer.
Skittles - The Portrait
Aerosmith frontman Steven Tyler rocks the rainbow with a singing portrait ("Dream On") made out of candy.
"Teenage Mutant Ninja Turtles 2" trailer
Michael Bay's "TMNT" sequel brings the heroes in half-shell "Out of the Shadows" to face new/old enemies, including Rocksteady and Bebop.
T-Mobile - Drop the Balls
Steve Harvey spoofs his own Miss Universe flub, but this time places the blame on Verizon.
Hyundai - Ryanville
Two women driving a 2017 Hyundai Elantra in "Ryanville" discover every man in town is "Deadpool" actor Ryan Reynolds.
OIC is Different- Envy
We're taught about opiod-induced constipation (OIC), but casual viewers may not understand what action they're supposed to take.
Persil Pro Clean
The laundry detergent makes its big game debut with a pretty traditional marketing message.
Coca-Cola
Hulk vs. Ant-Man, the biggest and tiniest spokespeople for Coke Mini.
WeatherTech - Resources
The automotive floor mat company's third consecutive Super Bowl ad will appear during the first half.
"Independence Day: Resurgence" trailer
Jeff Goldblum is back with Liam Hemsworth, but no Will Smith, to fight the return of aliens.
Toyota Prius - The Longest Chase
A police chase involving a Prius 4? You have to see it to believe it. #GoPriusGo
"Criminal Minds: Beyond Borders"
Set your DVRs, "Criminal Minds" is getting a spinoff show on CBS.
Pepsi - Joy of Pepsi
The Super Bowl halftime show sponsor recruits singer-model Janelle Monae for dancing fun through the generations.
Beyonce - The Formation Tour
After performing her surprise new song "Formation" during the halftime show with Coldplay and Bruno Mars, she announces a stadium tour.
Amazon Echo - #BaldwinBowl
Alec Baldwin, whose mother runs a breast cancer research foundation in Central New York, teams up with Dan Marino and Jason Schwartzman to promote the Echo, a smart device that connects to the Alexa cloud-based voice service for access to snack ideas, playlists (cue Missy Elliott with her new song "Pep Rally") and more.
NFL - Text Talk
The NFL will also air another "No More" campaign spot, fighting against domestic violence and sexual assault.
Mini USA - #DefyLabels
Rochester native Abby Wambach teams up with Serena Williams, Harvey Keitel, Tony Hawk and other big names to defy labels with the new Mini Clubman car. "This is a gay car," the former soccer star says with air quotes.
Turbo Tax
Sir Anthony Hopkins is not trying selling out or trying to sell you a product, because TurboTax.com is "free."
Pokemon - #Pokemon20
Pokemon's first-ever Super Bowl commercial encourages gamers to "train on."
Xifixan
A treatment for IBS-D (irritable bowel syndrome with diarrhea) makes the second bathroom-related ad of the night.
LG - Man from the Future
Liam Neeson is here from the future to pitch LG's new G6 OLED TV.
"X-Men: Apocalypse" trailer
Olivia Munn offers a quick look at Psylocke in the new trailer for the latest X-Men adventure, starring Jennifer Lawrence, Michael Fassbender and Oscar Isaac.
Death Wish Coffee Co. - Storm's A-Brewing
The Upstate New York company won Intuit Quickbooks' Super Bowl "Small Business, Big Game" contest to get an ad promoting their heavily caffeinated brew.
Butterfinger - Bolder than Bold Jump
Jumping out of a plane? Don't worry, everything will be all right if you have a candy bar.
FitBit - Dualities
"Get Fit in Style" with the wearable fitness tracker's first Super Bowl ad.
Wix - Kung Fu Panda 3
Website development company uses the DreamWorks Animation movie (with Jack Black's character imitating other famous Super Bowl ads) to promote its site builder services.
Heinz Ketchup - Wiener Stampede
Wiener dogs dressed up like hot dogs racing across a field to people dressed up as condiments.
Honda - A New Truck to Love
The Honda Ridgeline is back, and sheep are singing its praises -- to the tune of Queen's "Somebody to Love."
Budweiser - #NotBackingDown
The cute puppy didn't appear in Budweiser's ads this year, but the iconic Clydesdales are still here.
Jeep - 4x4ever
This earworm, celebrating Jeep's 75th anniversary, will be stuck in your head for weeks.
Schick - Robot Razors
The new Schick Hydro 5 razor looks like "Transformers," turning into two battling robots.
Axe - Find Your Magic
Grooming for men, even dudes whose beards are so big that cats live in them.
Jublia
Howie Long, Deion Sanders and Jim Nantz tackle toenail fungus.
Kia - Walken Closet
Come for the Christopher Walken pun, stay for sock puppets promoting the Kia Optima.
T-Mobile - Restricted Bling
The cell phone company puts a spin on Drake's "Hotline Bling," featuring the rapper-actor joking about how wireless carriers ruin everything.
Budweiser - #GiveADamn
Helen Mirren stars in this PSA against drunk-driving, encouraging people to give a damn and protect the lives of others.
"The Secret Life of Pets" trailer
Ever wonder what your pets do while you're out of the house?
Colgate #EveryDropCounts
The toothpaste company's PSA encourages users not to waste water while brushing their teeth.
Sun Trust - Hold Your Breath
The bank encourages customers to "move from financial stress to financial confidence."
AdWeek reports past Super Bowl advertisers like GoDaddy, Nissan, Mercedes-Benz and Nationwide are skipping this year. Nationwide was hit by backlash over an ad with a dead kid in 2015, but the insurance company's spokesperson Peyton Manning is appearing in this year's championship game.
Which one's your favorite?