Brand Manager – Outrageously Fresh - Joe Produce | Produce Jobs, Produce Careers, Agriculture Jobs, Agriculture Careers

Brand Manager – Outrageously Fresh

Job Description: 

SunSelect is a progressive family operated greenhouse company with locations in British Columbia and California.  We produce some of the best greenhouse grown bell peppers, tomatoes and cucumbers in the world.  As a rapidly growing company we offer excellent career development opportunities.

In 2015, SunSelect completed an extensive, bright and colorful refresh for all packaging and company collateral under the new Outrageously Fresh brand. This included the launch of unique, exclusive packaging and products positioned for the Canadian, US and Asian marketplaces.

We are currently looking for a Brand Manager – Outrageously Fresh to join our team in Delta, British Columbia.

As the Brand Manager – Outrageously Fresh, you will be responsible for the key elements for deployment and execution of the brand through the key retail, club and food service channels where our products are sold throughout North America and Asia.

The ideal candidate will have business and agriculture graduate level education and experience in fresh produce marketing, and be excited by new challenges. You will be able to work independently and collaboratively performing multiple-level projects in conjunction with daily activities. You will also be organized, labor-efficiency-minded, a team player and have excellent communications skills.

If you possess these attributes and are hard-working and self-motivated we encourage you to apply.

Compensation/Salary: 
DOE
Requirements: 
  • Graduate degree in Marketing
  • Minimum 5 years of progressive experience required in the area of fresh/perishables marketing and brand management.
  • Experience in packaging guidelines – ideally CFIA, CPMA and PMA standards
  • Experience in a fast-paced, large volume environment with a strong focus on meeting/exceeding measurable metrics.
  • Proven brand management skills.
  • Excellent and effective communication, presentation and interpersonal skills;
  • Must be proficient in Adobe Illustrator, InDesign, Coral Paint Shop, Quark Express, Microsoft Office (Excel, Word, & Outlook) and must possess a general ability to adapt to new software.
  • Bilingual in English – Japanese, Cantonese, Mandarin or Spanish is an asset.
  • Ability to travel internationally and domestically as job requires.
Responsibilities & Duties: 
  • Responsible for overall brand management from idea to execution.
  • Liaison with internal and external sales, operations, finance and communications teams.
  • Foster relations with key packaging suppliers and growers.
  • Drive new product innovation and line extensions for the Outrageously Fresh brand.
  • Develop micro-marketing and themed programs tailored to regional/key accounts.
  • Manage brand guidelines with growers and suppliers.
  • Manage annual O.F marketing budget.
  • Coordinate media/communications programs to drive brand awareness with produce trade publications.
  • Develop and manage quarterly newsletters.
  • Develop and refresh sales templates, presentations, sell sheets and POS materials.
  • Spearhead the social media campaign to keep the O.F brand fresh throughout the season.
  • Assist with packaging coordination – Canada, USA and Mexico.
  • Evaluate special pack requirements by sector and recommend sku sizes that will maximize returns for the export markets.
  • Ensure a sales and marketing standard of excellence in all key business areas including:
    • Timely Communication
    • Detailed Planning
    • Customer Relationship Development
    • Passion for Execution and Follow-up
  • Responsible for tradeshow coordination, set-up and on-site participation with a minimum of 3-4 per events per year.
  • Work closely with sales staff, including SVP Sales and Marketing, to manage packing and distribution requirements and collaborate with operation teams in other locations owned and operated by SunSelect.
  • Other duties as assigned.

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