Nearly a century after radio stations began accepting commercials, a new report says the medium now takes about 10 percent of all local ad revenue. And the fastest growing segment of radio isn’t over the air, but on digital platforms.
According to BIA/Kelsey’s 2017 Investing in Radio report, the digital advertising income of U.S. radio stations was up 14 percent in 2016. There was only a slight increase in over-the-air income, which still raked in the biggest piece of the pie at about $14.1
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