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MTV has a crazy plan for getting young voters excited about the 2016 election cycle: Talk about the issues.
This week, the network is launching "Elect This," a sweeping new campaign to drive millennials to the polls in November, and serve as a sort of energizing antidote to the personality-driven insanity of the current political landscape.
An anthem spot features a hodgepodge of images capturing various hot-button topics relevant to its audience, including gun control, student debt, immigration reform, LGBT rights, the economy, health care and the war on drugs.
A call-and-answer chant serves as the soundtrack, repeating the campaign's title and crescendoing to the spot's capstone, a brief clip of Leonardo DiCaprio addressing the United Nations on climate change this spring.
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