During Sunday night's Super Bowl, eagle-eyed viewers got a glimpse at one of the most anticipated shows of the year: the first installment of Ryan Murphy's new series, Feud. The limited series focuses on Joan Crawford and Bette Davis's epic Hollywood rivalry, starring Jessica Lange as Crawford and Susan Sarandon as Bette Davis.

The Super Bowl ads were the first glimpses of the stars in action. One clip shows Davis kicking Crawford during the filming of Whatever Happened to Baby Jane? and claiming she "barely touched her."

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And another clip shows closer looks at Lange and Sarandon in character, plus a peek at Catherine Zeta-Jones as Olivia de Havilland.

The cast also includes Alfred Molina, Stanley Tucci, Sarah Paulson, Kathy Bates and Kiernan Shipka. Feud premieres on March 5 on FX, and if these trailers are any indication, will be a juicy, campy delight.