Jones Knowles Ritchie reinvents iconic ‘Beanz Meanz Heinz’ campaign

Global brand design agency Jones Knowles Ritchie (JKR) is helping to mark the 50th anniversary of Heinz’s‘ Beanz Meanz Heinz’slogan with limited edition packaging.

Heinz, one of the world’s most popular food brands, has brought its famous slogan to life with the packaging and an exclusive Selfridges partnership.

In addition to the limited edition packaging, the launch also includes an in-store pop-up café and the creative in one of Selfridges’ iconic Oxford Street store windows.

The limited edition tins of Heinz Beanz are available exclusively from Selfridges, featuring 50 different playful iterations on the role Heinz Beanz have in people’s lives – including ‘Beanz Meanz Nanz’, ‘Beanz Meanz Eggz’ and ‘Beanz Meanz Palz’.

With the Heinz brand so close to the hearts of British people, JKR’s design work taps into a sense of welcome recognition and comfort in the household brand, while also providing a moment to bring the brand to a new, younger generation.

In 2012, a Creative Review survey put ‘Beanz Meanz Heinz’ top in all-time ad slogans. And in 2000, Drake’s catchphrase was unanimously voted the best advertising slogan of all time by an expert panel from the UK’s advertising industry, in the Advertising Slogan Hall Of Fame.