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Innovation is a powerful force for business success, but big companies can sometimes be too slow to adapt. Corporate red tape, endless rounds of approvals and a general fear of failure foster cultures reluctant to give up on established ideas and solutions, even when they no longer serve the enterprise and its needs.
When you walk around a show like CES last month or Mobile World Congress, which opens later this month in Barcelona, Spain, you see lots of technology that has the potential to change the way we work as marketers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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