- Selling yourself quickly and efficiently is key when you meet someone new. But crafting and delivering a solid elevator pitch can be harder than it seems.
- We asked marketing strategist Dorie Clark for her best advice on selling yourself.
- Clark's tips include: Personalize as much as possible and don't stick to a script.
"The best elevator pitch doesn't feel like an elevator pitch," says Dorie Clark. "It feels like a conversation."
Clark is a marketing strategist, an adjunct professor of business administration at Duke University's Fuqua School of Business, and the author of multiple books, the most recent of which is "Entrepreneurial You."
The goal of telling someone about yourself, according to Clark, is simply to "achieve conversational liftoff." You don't need to cram in every detail about your life and career — that will come out over time.
We asked Clark for her best advice on crafting and delivering a solid elevator pitch, or "selling yourself," if you will. Read on for her top tips.