Creative Copywriting for Publishers
STUDY TIME: at least 30 hours and up to 12 months to complete
“I enrolled on the course to expand my knowledge and improve my copywriting skills. After many years of providing copywriting services to clients, I now have a shiny certificate to prove my skills. So excited to have achieved a distinction! Thanks to the PTC’s super tutor –Bev was brilliant.” Melanie, Leighton Buzzard, UK
So there you are, browsing titles in your local bookshop. You pick one up but soon return it to the shelf. It’s not for you. Another suffers the same fate, followed by a third which fails to impress.
But then you strike gold. Something about this new book stops you in your tracks, evoking a positive response. Your search is over, and you head for the checkout. So what made the difference? What convinced you that this was the one worth buying?
Every day, millions of people go through this process in bookshops or on the internet. As a copywriter, you’re in a powerful position to influence what they do next. The copy you write can bring a title to life and make it meaningful to a hesitant book buyer. With a few well-chosen words, you can help them to see the magic on offer.
Who is it for?
- Recent graduates and college leavers who want to start a copywriting career
- Publishing company employees and freelancers wishing to hone their skills
- Publishers returning to the industry after a break
- Specialists from other disciplines who want to move into copywriting
- Career-changers seeking a flexible and interesting career in copywriting
- Professionals working in related areas with experience in PR, marketing, advertising or journalism
- Editorial and publishing assistants and managers
- Marketing and communications: those with a marketing, publicity, social media or digital content role – executives, officers, managers
- Freelance copywriters wishing to improve or refresh their skills
What will you achieve?
On completing this course you’ll be able to:
- Write effective copy with greater confidence, whether working in publishing or outside
- Write fiction and non-fiction cover blurbs, press releases and newsletters; and broaden the range of copywriting tasks you can handle
- Take your copywriting career in a more creative direction
- Exploit the ‘War of the Worlds’ concept – arguably the most powerful weapon in a copywriter’s armoury
- Deliver simple solutions to common copywriting challenges
- Cover the requirements of the wider business world, in publishing and other sectors
- Launch or relaunch your freelance copywriting career
What are the key benefits?
- Convenient and flexible – study from home, in your own time, at your own pace
- The support of a personal tutor at every stage of assessment
- Gain all the tools you need for a successful career in copywriting
- Packed with practical tips, backed up by tried-and-tested techniques
- Receive a completion certificate from PQB, the most widely recognised industry qualification, graded with a pass, merit or distinction
- Opens up career opportunities to be a professional writer in PR, marketing, advertising, corporate communications, internal communications or journalism.
- Entry into the PTC’s Freelance Finder, used by publishers when looking for a qualified copywriter who is trained to a high standard
Course contents
- Unit 1: Entering the world of copywriting
- Unit 2: Focusing on what matters
- Unit 3: Taking the first step
- Unit 4: A change of perspective
- Unit 5: Building your confidence
- Unit 6: Facts or feelings?
- Unit 7: Breathing life into your copy
- Unit 8: The most difficult audience of all
- Unit 9: Being creative and social
- Unit 10: Getting there faster
For more information please see our Self-Study FAQs.
About the author
Bev Legge is a writer, editor and trainer working in publishing, journalism and PR. Since 2005, he has trained more than 1,000 people in 11 countries.
Organisations that have used his services include: the BBC, Bloomsbury Publishing, Cambridge University Press, Dorling Kindersley, Elsevier, HarperCollins, Macmillan, the Orion Publishing Group, Oxford University Press, Pearson Publishing, Penguin, Random House, Simon & Schuster and Virgin.
He has also worked with numerous local and national government departments, the UK Cabinet Office, the Welsh Assembly, the European Parliament, the European Commission and the UN.
Enrol now by choosing your payment method at the top of the page. The price of this course has been held since December 2019.
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with the Freelance Package
The PQB is responsible for the development, delivery and assessment of these self-study tutor-guided courses.