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 &lt;title&gt;5 Social Media Secrets for 2010 - SlideShare Newsletter&lt;/title&gt;
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                                    &lt;h2&gt;5 Social Media Secrets for 2010&lt;br/&gt;&lt;/h2&gt;
                                    &lt;p&gt;Social media took a wild ride in 2009. The mainstream press fell in love with Twitter, Facebook grew aggressively and a new wave of companies starting taking social media seriously as a business tool. Below are 10 secrets to staying on top of it all in 2010&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;1. Pay Attention to the Metrics&lt;/span&gt;&lt;br/&gt;You can&#39;t manage what you can&#39;t measure. Chief Marketing Officers are going to &lt;a  href=&quot;http://blog.slideshare.net/2009/12/28/social-media-marketing-metrics-in-2010/&quot;&gt;pay more attention to metrics&lt;/a&gt; and tie in social media more directly to overall business goals, not just web-related goals. When starting up new project agree on what the metrics should be and what goals are appropriate.&lt;span style=&quot;font-weight: bold;&quot;&gt;&lt;br/&gt;&lt;br/&gt;2. Scale Good Habits&lt;/span&gt;&lt;br/&gt;As you grow, make sure you match your structure, policy and guidelines to your organization size. What works with 2 people won&#39;t work with 20 people. All in all your structure should encourage good habits. Your entire team should be motivated to respond quickly, post consistently and talk like a human. Speaking of policies and rules...&lt;br/&gt;&lt;br/&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;3. Have Rules, But Trust People&lt;/span&gt;&lt;br/&gt;As your social media strategy matures, you&#39;ll add in more rules and guidelines. However, you can&#39;t have a rule for every situation. You need to trust your team. Lead by example, don&#39;t manage with rulebook.&lt;br/&gt;&lt;br/&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;4. Creativity &amp; Personality Trump Big Budget&lt;br/&gt;&lt;/span&gt;Social media is definitely one of those areas in life where more money doesn&#39;t always win. Two of the most powerful ingredients in social media are creativity and personality. They are the key to having a viral message and to being a trusted resource. They are also essential to discovering useful strategies and tactics. You can&#39;t be afraid to try something new or go against the grain.&lt;br/&gt;&lt;br/&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;5. Listen Listen Listen&lt;br/&gt;&lt;/span&gt;Don&#39;t focus so much on you and your message. Put that farther down on your To Do List. Focus first on your customers. Hear what they are saying, see what they&#39;re up to. Once you&#39;ve been able to connect, and figure them out, then see how you can help.&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;h2&gt;Capture Leads on Your Domain&lt;/h2&gt;

                                    &lt;img style=&quot;width: 325px; height: 244px;&quot; title=&quot;&quot; alt=&quot;&quot; src=&quot;http://marketer.slideshare.com/admin/temp/newsletters/59/leadshare-for-your-domain.jpg&quot; width=&quot;325&quot; align=&quot;baseline&quot; border=&quot;0&quot; height=&quot;245&quot;/&gt;&lt;br/&gt;
                                    &lt;p&gt;We&#39;re happy to say you can now use LeadShare on your own domain. We&#39;ve enabled LeadShare functionality on embeds, which lets you capture leads on your own site or blog.&lt;/p&gt;&lt;p&gt;  We foresee this being leveraged in social media campaigns to help convert eyeballs into conversions. Lead capture can increase the ROI of your site, blog or webinar archives even without a campaign.&lt;/p&gt;&lt;p&gt;Have a campaign idea regarding LeadShare? &lt;a  href=&quot;http://www.slideshare.net/about/advertise#adForm&quot;&gt;Contact us&lt;/a&gt;.&lt;br/&gt;&lt;/p&gt;&lt;br/&gt;&lt;/td&gt;
                                 
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                                    &lt;h3&gt;Popular Slideshows&lt;br/&gt;&lt;/h3&gt;

                                  &lt;ul&gt;
                                       &lt;li&gt;&lt;a  href=&quot;http://www.slideshare.net/timho/social-media-basics-for-executives&quot;&gt;Social Media Basics for Executives&lt;/a&gt;&lt;/li&gt;
                                       
                                       &lt;li&gt;&lt;a  href=&quot;http://www.slideshare.net/hnshah/mintcom-prelaunch-pitch-deck&quot;&gt;Mint.com Pre-launch deck&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a  href=&quot;http://www.slideshare.net/360digitalinfluence/social-media-en-asie-asia&quot;&gt;Social Media in Asia&lt;/a&gt;&lt;br/&gt;&lt;/li&gt;
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&lt;h3 style=&quot;padding-top: 17px;&quot;&gt;Send to a friend&lt;br/&gt;&lt;/h3&gt;&lt;/td&gt;
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                                    &lt;p&gt;Think you know someone that will enjoy this newsletter? Why not send it to a friend? &lt;br/&gt;
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