7 marketing podcasts you should give a listen
I am a big fan of podcasting, which explains why I have written about the medium several times in The Tennessean over the years. I have hosted and produced multiple podcasts, and I have even co-hosted a workshop to teach people how to create a podcast from scratch. As a digital marketing consultant, I need to stay abreast of new trends and technologies to recommend to my clients. To stay up to date, I subscribe and listen to several fantastic marketing podcasts. The following are a few of my favorites that will help you, too.
The BeanCast. Each week, host Bob Knorpp welcomes a panel of advertising and marketing experts to discuss current industry news. There are always a few laughs and ah-ha moments. This show leans more toward advertising than marketing, but is still extremely valuable to marketers. www.thebeancast.com
Marketing Over Coffee. I still remember back when hosts John Wall and Christopher S. Penn used to meet early in the mornings at a local Dunkin Donuts to record this show (hence the name). Both hosts are true kings of marketing who share industry secrets and opinions that will help you fuel your own own marketing efforts. If you are seeking a conversational podcast that leans more towards marketing technology, this one is for you. www.marketingovercoffee.com
Beyond the To Do List. Erik J. Fisher hosts this interview show about ways to improve your productivity. It's not a marketing show, but everyone should strive to be more productive. If you are looking for clarity and techniques to get more done in a day, don’t miss this one. http://beyondthetodolist.com
Six Pixels of Separation. Mitch Joel is a well respected thought-leader, author, speaker and business leader in the digital marketing space. Each week he welcomes a guest author who shares insights. Joel isn’t afraid of playing devil’s advocate, which helps keep the discussions interesting. www.twistimage.com/podcast
Duct Tape Marketing. If you are seeking a podcast that leans more toward sales but still includes plenty of marketing tips, don’t miss John Jantsch’s podcast. John is one of the best small business marketing consultants out there. www.ducttapemarketing.com/blog/category/podcast
Marketing Smarts From MarketingProfs. Kerry O’Shea Gorgone is a smart, personable host. This podcasts delivers actionable insights and real marketing advice from industry experts. Gorgone brings a refreshing sense of humor and personality to her style. She interviews authors and experts in marketing. I recommend subscribing to the MarketingProfs email newsletter, too. www.marketingprofs.com/podcasts
Social Media Examiner’s Social Media Marketing Podcast. Michael Stelzner interviews his guests to discuss marketing tips related specifically to social media. I love how he reiterates key points and pushes his guests to outline their tactics simply. If you are seeking marketing knowledge in social media, check out this show. www.socialmediaexaminer.com/podcasts/
Whether you are building your business or career, everyone needs to be a better marketer. I am confident these seven podcasts will help you achieve this.
If you enjoy the shows, be sure to leave a review in iTunes. Consider paying for the free advice with some positive words and a five-star rating. I know each host will love you for it.
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Dave Delaney is a Nashville-based social media and digital marketing consultant, author and keynote speaker. Do you have a question about online marketing? Reach out directly to @davedelaney on Twitter or by visiting Futureforth.com.