The older you grow, the easier it is to forget the all-encompassing desire for this year's must-have Christmas toy.
There was always one thing you would name on your Santa letter, talk to your parents about, tell your friends you were definitely getting.
And if you did get to rip open a package with it in on December 25, the joy was like nothing else on Earth.
As long ago as it seems, children still do it now, and they're still flocking to the big-selling, best-loved characters and toys they always have, say Toys "R" Us .
The toy giant opened their first five stores in the UK in 1985, when Transformers (Robots in Disguise) ruled the universe and a slow and unwieldy Amstrad Home Computer System was considered the ultimate state-of-the-art computer game.
But although it's all changed, there's a lot that remains the same.
In 1992 Thunderbirds Tracy Island created queues galore as the popular toy became a must-have for the second time in history; and it has huge potential to be the top winner again in 2015.
Favourites Teenage Mutant Ninja Turtles are set to be a key performer with their giant Leo playset, 25 years after they first appeared in the Toys “R” Us Top Christmas toys list.
Star Wars has been a key range, and new generations will be ignited by the latest toys as Lucasfilms gear up for the launch of the new movie episode - Star Wars – The Force Awakens.
Now the 90-store chain has released a ‘ Toy Timeline ’ to show the toys of choice over the last three decades.
30 years of Christmas bestsellers
1985 - Transformers, Robots in Disguise Optimus Prime
The vehicles that switched from vehicle to robot and back again were in huge demand at Christmas.
1986 - Football Stickers
Just 10p per pack and the year of the World Cup – and Maradona’s infamous ‘Hand of God’ goal – sparked a nationwide playground sticker craze.
1987 - Sylvanian Families
The cute little animal families came with hundreds of accessories – everything from houses to clothes and even table ornaments.
1988 - Ghostbusters Proton Pack
Kids everywhere wanted a replica ‘proton pack’ to capture spooks just like the classic film and cartoon series.
1989 - Batman Batmobile
Batmania swept the UK with the launch of Tim Burton’s Batman movie, starring Jack Nicholson as the Joker.
1990 - Teenage Mutant Hero Turtles
The ‘heroes in a half-shell’ (Michelangelo, Donatello, Leonardo and Raphael) came kung fu kicking their way out of the sewers of New York and into the hearts of UK youngsters before we were allowed to call them ninjas.
1991 - GameBoy
Nintendo launched the pocket-sized computer game in the UK to a rapturous reception.
1992 - Thunderbirds Tracy Island
Thunderbirds was reborn and dads treated their kids to the famous ‘Tracy Island’ causing queues galore at Christmas.
1993 - Barbie
Ever popular, the beautiful and perfect Barbie was a huge favourite for girls this year.
1994 - Power Rangers Figures
The launch of Power Rangers caused worldwide demand with their ‘GO GO Power Rangers theme tune.
1995 - POGS
A new craze swept the school playgrounds and became a sensational success. These little ‘milk caps’ were meant to be collected – and flipped like outsize tiddlywinks.
1996 - Toy Story Buzz Lightyear
The Pixar movie opened in the UK setting a new standard for animation and making overnight sensation of Buzz Lightyear.
1997 - Teletubbies and Tamagotchis tied
Uh-oh! Teletubbies took the BBC by storm and Tamagotchi became the new playground craze as virtual pets came over from Japan.
The egg-shaped virtual pet sold more than 40 million pieces in 1997.
Both toys created massive queues at stores as Toys R Us made overnight deliveries to cope with demand.
1998 - Furby
Furby, the Interactive Pet from Bandai launched in late October and became the big Christmas toy.
1999 - Who wants to be a Millionaire?
Chris Tarrant’s popular TV quiz got the nation guessing and a new board game and interactive game flew off the shelves.
2000 - Teksta the Robotic Dogs
Teksta became a popular interactive pet – his artificial intelligence responded to light, sound, touch and infra-red.
2001 - Bob the Builder
Loved by all, Bob and his pals, Scoop, Muck and Dizzy were on all pre-schoolers’ wish lists.
2002 - Bratz Dolls
Bratz, the dolls with a ‘passion for fashion’ arrived in town, putting Barbie’s nose out of joint.
2003 - Beyblades
A new Japanese phenomenon - Beyblades, the battling spinning tops took UK playgrounds by storm and became a hit for Christmas.
2004 - Robosapien
The radio control robot with NASA technology was in big demand with last minute deliveries being made to Toys R Us stores.
2005 - Tamagotchi
Tamagotchi was relaunched as the new playground craze.
2006 - Doctor Who
‘Cyberman’ Mask stormed into the UK market with a huge range of toys from the new series, the new generation Doctor Who fans were born.
2007 - In the Night Garden Iggle Piggle
Newcomer Iggle Piggle from In the Night Garden was loved by little ones.
2008 - High School Musical Dance Mat
High School Musical became a musical phenomenon and reached popularity stakes in the toy sections.
2009 - Go Go Pet Hamsters
These mechanical little rodents became the must-have toy with shelves being restocked on a daily basis.
2010 - Jet Pack Buzz Lightyear
Toy Story 3 influenced British shoppers and was catapulted back into the limelight with the release of the new movie.
2011 - Leapfrogs LeapPad Explorer Tablet
Inspirational interactive and educational learning toys made the year a techno led season for knowledgeable kids.
2012 - Skylanders Giants
Skylanders took the UK by storm and continued to grow in popularity with games players and its combination of toy with technology onscreen.
2013 - FURBY Boom
This one performed on the cute stakes, as its advanced features won the hearts of the family and once again identified toy and technology combination as winners.
2014 - FROZEN Snow Glow Elsa
The country went crazy and really ‘Let it Go’ with Frozen Fever sweeping the nation.