The 2015 Basic Local Search Certification Course
Available now for supported-self-study at your own pace in your own comfort zone

Local Search Marketing Perhaps just maybe we should all be sending Google a thank you note. Why you say? Because...

if you're an SEO Pro, the fact that Google keeps changing things is GREAT for your business

...that's why!

And, the one particular niche where Google creates job security for YOU and a competitive advantage for your clients is Local Search

As you may already know...

  • Last year a local businesses didn't even need a Web site, this year they do.

  • Last year a local business could almost ignore basic SEO strategies. This year, basic SEO strategies are key to top local search rankings.

Obviously these are important changes that shouldn't be overlooked. But there's a whole list of critical elements that are even more important. In fact...

There are at least 28 local search ingredients that must ALL be blended, balanced, and coordinated for every business that depends on being found in a Local Search

Now, for your clients, this is an opportunity to gain separation from their competitors. By staying on top of the changes, they gain on their competitors that can't (or don't). At the very least, your clients can avoid getting left in the competitive dust-bin.

But, for YOU, the SEO pro, these are the lemons from which you can make lemonade ... and smile all the way to the bank.

So to make SURE you're smiling on your way to the bank, we recently put together...

  • the most up-to-date Local Search Certification course,
  • with the best instructor,
  • at a price that's a fraction of what you'd charge your first client,
  • with a no-risk guarantee!

...it just doesn't get any better than that!

About this course...

As you may recall, we recently did this course "LIVE" and, yeah, you missed it and, yes, it was pretty awesome. But WAIT, we recorded everything! ...and we edited out the pauses and sputters to give you laser-focused content that's neatly packaged for easy self-study.

Topics Include...

  • Session One: Understanding the NEW Local Search Landscape

    Why Local companies NEED to Care About Local/Mobile Search
    · Growing Importance of Local/ Mobile Search
    · Types of Local Results and Where They Appear

    How the Search Engines Think About Local Search
    · Understanding How Google Thinks About Local
    · Bing and Yahoo's Current Roles in Local
    · Spam Issues in Local Search

    Ranking Factors in Local Search
    · The 3 Pillars of Local Rankings
    · Google's Ranking Factors
    · Bing's Ranking Factors
    · Yahoo!
    · Ranking on Apple Maps

    Local Search Mind Map — 53 action-elements organized into a flow chart that categorizes and organizes them under four strategically crucial headings:
    1. Trusted Local Info
    2. Locally Focused Website
    3. Good Link Profile
    4. Good Review Profile

  • Session Two: Putting Local Optimization in Place

    Baking Local Optimization into Websites
    · Keyword Research for Local
    · Best Site Structures for Local Businesses
    · Titles & Tags
    · Internal Linking
    · Local Landing Pages
    · Stuff to Avoid

    How To Build Your Business With More Good Reviews
    · Why We Need to Worry About Reviews
    · Ways to Get More Good Reviews
    · What to Do About Bad Reviews
    · Where to Encourage Reviews

  • Session Three: Link Building, Troubleshooting & List Management

    Local Listing Management for Rankings and Referrals

    · Why Local Listings Matter
    · Where to Get Your Business Listed
    · Cleaning Up NAP Problems
    · Problem Solving in Listing Management

    Links for Local· Finding Links that Work for Any Business

    · Why Links Matter More Than Ever
    · How to Think About Links for Local
    · Finding Links that Work for Any Business

    Problem Solving and Resources

    · Where to Go for Help and Advice

About Your Trainer

Picture of Mary BowlingMary Bowling is a well known, successful SEO Consultant and Local Search Expert who shows you how to optimize every possible component of a company's online presence to maximize Local Search visibility and outdistance the competition.

Besides being Planet Ocean's Local Search Specialist, she has conducted several courses focusing on Local Search Marketing at the Search Engine Strategies conferences in Denver and New York City. She has also been a panel moderator and speaker on the Convergence of Local, Mobile and Travel Search at the Search Engine Strategies Travel Conference in Seattle.

Mary uses her no nonsense, content-rich approach to show YOU the very same advanced techniques that she herself uses on a day to day basis to get her own Local Search clients strategically well positioned. In short, she's the expert's expert! We feel fortunate to have had Mary conduct this vital training course.

The 2015 Basic Local Search Certification Course self-study package includes

  • Three Recorded Classroom Sessions, each followed by the session's Q&A: The complete session videos, MP3 audios, and PDF slides are available for each session compatible for viewing on any device; desktop, laptop, notepad, or mobile. Here are the total Run Times including the Q&A...

    Run Times
    Session #1:
    81 Minutes (1 hour, 21 minutes)     		Session #2:
    78 Minutes (1 hours, 18 minutes)
    Session #3:
    99 Minutes (1 hour, 33 minutes)    		 Session#4: All Q&A
    61 Minutes (1 hour, 1 minutes)

  • One Recorded Mega-Q&A, Session Four, that runs for the whole 61 minutes. This is where the LIVE participants peppered our experts with every question they could think of. Be the fly-on-the-wall during this insightful exchange between advanced students and seasoned experts.

  • 30 days of Unlimited Free FastAnswers to all of your questions: Honestly, it's hard to imagine you'd think of many (or any) questions that weren't already asked & answered in the course. But, if you do, then you can the ask the expert just like the LIVE participants could. As you work your way through the classroom sessions, write down your questions. As they get answered throughout the course, check them off. When you finish the course, simply email any of your unanswered questions to us and you'll have your answers from one of our knowledgeable experts within one business day. (value: $49 per FastAnswers reply)

Certificate of Completion

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Once you've completed the course and passed the online test, you'll receive your Local Search Training Certification and Official Website Badge. Your Personalized Badge links directly to your own Web page and confirms to clients you've been Professionally Trained and Certified in Local Search Strategies. Whenever you want to show prospects and clients you're commitment to top quality services and continuing education, just send them the link so they can see for themselves!

The Tuition


 $897 Tuition
-$200 SEN member discount
-$200 pre-registration discount


$497 Your Price

$897 is what non-SEN members and stragglers paid to attend this course LIVE.

But most SEN members got a $400 discount. And since the course content is identical, we can't charge you any less that what they paid. But we CAN give you the benefit of both discounts which makes your course fee only $497 -- probably less than what you'll charge your first new client!

In any case, it's easy to see you'll quickly recoup your investment... and then the profits keep growing as your client pool grows.

I could go on and on but you probably get lots of thank you in one day. But you guys deserve it. No joke. I've got no debt. A 5-bedroom house. A new SUV. Money in the bank and REALLY because of your SEO training. No exaggeration. So please thank everyone again privately. Credit where credit is due. I did the work but I just followed your team's directions. Good teachers helped me greatly.

BONUS: 30 days Free Membership in our MasterMind Group ($69 value)

MasterMind Group This is our problem-solving online roundtable where professionals like yourself who've done this and various other training courses meet to exchange strategies, lend support and overcome everyday challenges in real time. It's like having the brainpower-benefits of a large SEO Agency but without the hassles. When you're part of the MasterMind, you're never working alone! (This is a $69 per month value)

It's an amazing group of people and IMO is one of the most valuable, if not the most valuable feature of the membership program.

Guarantee:

If within 24 hours of completing the course and passing the online test, you feel you didn't get your money's worth, tell us so and we'll refund your entire tuition.

The Separation Is In The Preparation

We all know that REAL experts are separated from the rest of their profession by the knowledge that comes from training and experience. But we also know that our prospects and clients judge us based on credentials. Here's your chance to gain both training AND credentials in preparation for the separation you need to stand tall in your field! ...and make choosing you over your competitor a no-brainer.

It's Your Move

What are you waiting for — submit the form below and get yourself started on the 2015 Basic Local Search Certification Course TODAY! ...with our guarantee, there's nothing to lose! You'll be so glad you did.