The 2015 Advanced SEO Certification Training
Available now for supported-self-study at your own pace in your own comfort zone
Companies both large and small have surrendered to the fact that ...
SEO is an investment, not a cost
If what they sell is found online, it's probably the best investment they make each year!
Of course, this means job security for you ...but ONLY IF you maintain your skill-sets. Remember that experience alone is no guarantee of competence or skill. In the mind of your clients,
Your credibility depends on Training and Credentials.
And the fastest way to show prospective clients you've been trained to perform the services you're selling is to ...
Show them your 2015 Advanced SEO Certification.
There's something about a Certificate of Completion that puts the client's mind at ease. By completing the 2015 Advanced SEO Certification training you can put this advantage to work for you.
About this course...
The 2015 Advanced SEO Certification Course synchronizes ALL of the advanced SEO strategies to create a top ranking, unbeatable Web site. As you may remember, we recently did this course "LIVE" and, yeah, you missed it and, yes, it was pretty amazing.
But, we recorded everything! ...and we edited out the pauses and sputters to give you laser-focused content that's neatly packaged for easy self-study.
Topics Include...
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Microformats, also known as Google's rich snippets—important to rankings and can produce dramatically higher click-through rates. This session covers the critical quality and quantity changes in conjunction with the rise of topical authority and the effect it has on rankings. You'll learn everything you need to know about:
* Schema.org vocabulary
* Marking up a product page
* Marking up a location
* Event markup
* Combining multiple markups
* Author Rank Defined
* Snippets Quality Guidelines
* Trouble Shooting Problems
- Video Optimization — an essential skill regardless of whether you're an SEO, Web Designer, or Online Marketer. Not only is Video a powerful content tool, but using Video in ways that Google likes is critical to your success. You'll learn everything you need to know about:
* Youtube Video Optimization
* Universal Search Video
* Facebook Video and Power of Tagging
* Open Graph and Microformat Markup
* Video Sitemaps
- Image Optimization — a far more important aspect of SEO than most people realize. When all else is equal, image optimization can decide which Web page ranks higher. By coordinating ALL of the image optimization strategies, your pages gain ranking advantages from every little detail done right. You'll learn everything you need to know about:
* Optimizing Images for Faster Loading
* Core Ranking Fundamentals
* EXIF Data and Geotagging
* Image Sizes and Ranking
* OpenGraph & Microformat Markup
* Image Sitemaps
* Troubleshooting Ranking Problems in Image Search
- Next Generation Link Building Strategies - Google decimated some of the most common link building strategies in 2014. Their Webmaster Guidelines gave strong warnings against Article, Press Release, Advertorial and even Guest Blogging links. That's why this section is so important. You'll learn to distinguish between good and bad links — focusing on Next-Gen link building strategies for 2015. The topics include:
* Recognizing which link building strategies are now obsolete.
* The growing importance of natural link building in 2015.
* The 4 characteristics that make a link Google-friendly
* The 9 classes of links that are still worthwhile
* The list of best tools and techniques in the post-Penguin link world - Google Penalties can be the kiss of death for any Web site! But Google's moving target of 'best practices' doesn't always make it easy to know which SEO strategies have suddenly fallen out of favor! That's why it's important to stay current on what's acceptable. The strategies that are working today could lead to a Google Penalty Smackdown tomorrow! This section teaches you everything you need to know to remain in Google's good graces.
* What's a Google penalty (difference between ban and penalty)
* Common causes of Google penalties (why a site gets penalized)
* Different kinds of Google penalties (manual vs automatic)
* Checking for a Google penalty (tools and best practices)
* Cleaning up a Link Profile (link pruning 101)
* Creating a Successful Disavow File
* How to unwind a Google penalty (secrets of a successful reconsideration request)
About Your Trainers
John Heard is one of the best SEO trainers in the world. He's the head of the SEN research department and our lead technical writer. Furthermore, John has been with Planet Ocean and SEN since the very beginning back in 1997. Along with Stephen Mahaney (SEN & Planet Ocean founder), John is THE original researcher on the SEN team. John has seen EVERYTHING! ...and he's got the resume to prove it.
Casey Markee is Planet Ocean's Lead SEO Consultant (since 2004) and a San Diego SEO expert practitioner (since 1998). When Casey isn't unwinding Google penalties for clients or contributing content to SEN, he's doing SEO consultations @$750-$1250/hr. It's a privilege having Casey teach a section of this course. We're sure you'll agree as he reveals his in-the-trenches SEO expertise! ...illuminating the path for staying in Google's good graces or unwinding the penalty should your rankings fall off the proverbial Google cliff.
The 2015 Advanced SEO Training and Certification Course self-study package includes
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Four Recorded Classroom Sessions that are followed by Q&A: The complete session videos, MP3 audios, and PDF slides are available for each session compatible for viewing on any device; desktop, laptop, notepad, or mobile. Here are the total Run Times including the Q&A...
Run Times
Session #1:
108 Minutes (1 hour, 48 minutes)Session #2:
123 Minutes (2 hours, 3 minutes)Session #3:
94 Minutes (1 hour, 34 minutes)Session#4:
90 Minutes (1 hour, 30 minutes)Session #5: 95 Minute Q&A (1 hour 35 minutes in MP3 format) -
One Recorded Mega-Q&A, Session Five, that runs for the whole 95 minutes. This is where the LIVE participants peppered our experts with every question they could think of. Be the fly-on-the-wall during this insightful exchange between advanced students and seasoned experts.
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30 days of Unlimited Free FastAnswers to all of your questions: Honestly, it's hard to imagine you'd think of many (or any) questions that weren't already asked & answered in the course. But, if you do, then you can the ask the expert just like the LIVE participants could. As you work your way through the classroom sessions, write down your questions. As they get answered throughout the course, check them off. When you finish the course, simply email any of your unanswered questions to us and you'll have your answers from one of our knowledgeable experts within one business day. (value: $49 per FastAnswers reply)
Certificate of Completion
Once you've completed the course and passed the online test, you'll receive your Advanced SEO Certification and Official Website Badge. Ypur Personalized Badge links directly to your own Web page and confirms to clients you've been Professionally Trained and Certified in Advanced SEO Strategies. Whenever you want to show prospects and clients you're commitment to top quality services and continuing education, you just send them the link so they can see for themselves you've been recently trained in the latest SEO Advanced strategies.
The Tuition
$995 Tuition
-$200 SEN member discount
-$200 pre-registration discount
$595 Your Price
$995 is what non-SEN members and stragglers paid to attend this course LIVE.
But most SEN members got a $400 discount. And since the course content is identical, we can't charge you any less that what they paid. But we CAN give you the benefit of both discounts which makes your course fee only $595 -- probably less than what you'll charge your first new client!
In any case, it's easy to see you'll quickly recoup your investment... and then the profits keep growing as your client pool grows.
BONUS: 30 days Free Membership in our MasterMind Group ($69 value)
This is our problem-solving online roundtable where professionals like yourself who've done this and various other training courses meet to exchange strategies, lend support and overcome everyday challenges in real time. It's like having the brainpower-benefits of a large SEO Agency but without the hassles. When you're part of the MasterMind, you're never working alone! (This is a $69 per month value)
Guarantee:
If within 24 hours of completing the course and passing the online test, you feel you didn't get your money's worth, tell us so and we'll refund your entire tuition.
The Separation Is In The Preparation
We all know that REAL experts are separated from the rest of their profession by the knowledge that comes from training and experience. But we also know that our prospects and clients judge us based on credentials. Here's your chance to gain both training AND credentials in preparation for the separation you need to stand tall in your field! ...and make choosing you over your competitor a no-brainer.
It's Your Move
What are you waiting for – submit the form below and get yourself started on the Advanced SEO Certification Training Course TODAY! ...with our guarantee, there's nothing to lose! You'll be so glad you did.
