You wouldn't know it if you follow wedding sites or read bridal magazines, but there's a bridal trend blowing up right now that no one in the fashion or bridal industries seems to want to talk about: Camo wedding dresses. 

That's right, camo! As in camouflage. As in the stuff you wear to go hunting in the woods. 

If I sound shocked, it's because I am. Not that I consider myself an expert on bridal fashion, per se, but I at least try to stay abreast of the major trends as part of my job. I know about the jumpsuit trend, the multiple-dress trend, the lingerie trend, and the women's tuxedo trend, but until recently, I had never heard of the camo wedding dress trend.

Little did I know, over 22,000 people search for "camo wedding dresses" on Google every month. That's the same search volume as "lace wedding dresses" and a higher search volume than "beach wedding dresses," "sexy wedding dresses," and "backless wedding dresses," which each only get about 18,100, 12,100, and 9,900 searches per month, respectively. Camo is a big freaking trend. One with a lot of smaller, sub-trends inside of it.

White camo (aka "snow camo"):

this image is not availablepinterest
Media Platforms Design Team

Pink camo (aka "pink snow camo"):

this image is not availablepinterest
Media Platforms Design Team

Brown camo, which comes with and without accents of bright orange:

this image is not availablepinterest
Media Platforms Design Team

Matching camo bridesmaid dresses, accessories, and tuxedo separates for men:

this image is not availablepinterest
Media Platforms Design Team

Even designer Leisha Gust of Minnesota-based bridal boutique Lady Camo Bridal was surprised when I told her just how many people out there were searching for camo wedding dresses. Gust began making camo wedding dresses about five years ago. "With Duck Dynesty being so popular back then, I just thought there was a need," she said. "The girl who hunts or just loves camo, she's not going to wear a traditional wedding dress. She wants a camo wedding dress and everyone in her wedding party in camo too. It's crazy."

Jamie Miles, managing editor of BestProducts.com and former managing editor of The Knot, told me that "weddings are getting more casual, so people are looking to showcase their personalities in more unique ways." Miles continued: "There's definitely a shock factor there for me, but, at the same time, it's kind of nice to see that people are incorporating their personality more into their weddings."

[facebook ]https://www.facebook.com/LadyCamoBridalBoutique/photos/pb.189430421202188.-2207520000.1449264215./612311248914101/?type=3&theater[/facebook]

In spite of how popular the queries for camo wedding dresses are on Google, "camo is not for everyone," Gust said. "Some stores are squeamish about it because they think it's ugly. But when the girls find out it's there, the orders snowball and I get the reorders."

"I used to do traditional bridal, but now I only do camo," Gust said. "I just love these camo brides. They are so unique! They know what they want and they are so excited when they find it. They usually order the same day they come in and I've never had a bride say she wasn't happy with her gown, even when they've bought it sight unseen from the website."

So, yeah. Camo wedding dresses. They're huge. Now you know. 

With additional reporting by Christine Bettlach Anderson. 

Get non-boring fashion and beauty news directly in your feed. Follow Facebook.com/CosmoBeauty.

Follow Charles on Twitter and Instagram.

Headshot of Charles Manning
Charles Manning
Style Director

I'm 30 percent bunnies, 40 percent of the time.