2020 SABRE Awards Asia-Pacific Winners

Winners were announced during the 2020 Asia-Pacific SABRE Awards ceremony, which was held virtually  on September 24.

IN2 SABRE Award Winners, which recognize excellence in multimedia content creation, have been unveiled here.

PLATINUM SABRE AWARD FOR BEST IN SHOW

Winner

Michelin Impossible - KFC with opr in partnership with Ogilvy Australia

Finalists

2) Liberating Our Periods_Libresse Women Marketing Campaign — Libresse with BlueFocus Digital

3) Museum of Claims — Manulife Singapore with AKA Asia & TBWA

4) Saving Laundry from Zombie Odors — Lion Corporation with Dentsu Inc. and Dentsu Public Relations Inc.

5) The Perfect Voiceovers — Causes for Animals Singapore with Edelman Singapore

Diamond SABRE Awards

Company of The Year

• Solar Boat : Clean Up Mekong — Hanwha Group with Innocean Worldwide

Brand-Building

• Solar Boat : Clean Up Mekong — Hanwha Group with Innocean Worldwide

Reputation Management

• Grab for Good — Grab
  

Research and Planning

• Saving Laundry from Zombie Odors — Lion Corporation with Dentsu and Dentsu Public Relations

Measurement and Evaluation

• Lenzing: Enabling the fashion world to “Feel So Right” with Tencel™ on Social Media — Lenzing with BCW

Geographic

Australia/New Zealand

• Michelin Impossible — KFC with opr in partnership with Ogilvy Australia

Greater China

• 7.5 million people rejected Liu Wen’s invitation to take pictures online — vivo with BlueFocus Digital

Indian Sub-continent

• Rethink Notions of Masculinity - #ManEnough — Gillette India with Genesis BCW

Japan

• Saving Laundry from Zombie Odors — Lion Corporation with Dentsu and Dentsu Public Relations

Korea

• The Hanwha Hack: The Newsroom That Turned Confusion to Cohesion — Hanwha with Weber Shandwick / Hancomm

South-East Asia

• Museum of Claims — Manulife Singapore with AKA Asia & TBWA

Multi-Country (at least 2 countries)

• Innovation with Deep Impact - Building a Community of Deep Tech Daredevils for Our Future World — SGInnovate with IN.FOM

Regional (more than 5 countries)

• Making Every Second Count — Tik Tok with Allison+Partners

Global (led out of Asia-Pacific with work in other regions)

• Enabling the fashion world to “Feel So Right” with TENCEL™ brand strategic communication campaign — Lenzing AG with BCW

Industry sectors

Consumer Goods

Automotive

• MissIon Alpha C-2019 BMW Aftersales Technology Experience Day — BMW with BlueFocus Digital

Fashion & Beauty

• Rethink Notions of Masculinity - #ManEnough — Gillette India with Genesis BCW

Food & Beverage

• Tuna Scope — Sojitz Corporation with Dentsu

Home & Furniture

• Saving Laundry from Zombie Odors — Lion Corporation with Dentsu and Dentsu Public Relations

Consumer Products

• Liberating Our Periods_Libresse Women Marketing Campaign — Libresse with BlueFocus Digital

Consumer Services

Entertainment

• “Save Lions” Project by Seibu Lions — Seibu Lions with Dentsu and Dentsu Public Relations Inc.

Financial Services

• DBS Sparks Mini-Series Season 2: Everyday Heroes for a Better World — DBS Bank
  

Food Service

• Michelin Impossible — KFC with opr in partnership with Ogilvy Australia

Retailers

• GSS: Experience Singapore — Singapore Retailers Association with Mutant

Travel & Tourism

• Solosophy — Hotels.com with Weber Shandwick

Business-to-Business

Energy and Natural Resources

• Creating social value through innovation and communications — China Petroleum & Chemical Corporation (SINOPEC) with Brunswick Group

Chemicals & Industrials

• Creating social value through innovation and communications — China Petroleum & Chemical Corporation (SINOPEC) with Brunswick Group

Professional Service Firms

• Our Response to COVID-19 in Singapore — Certis

Real Estate & Construction

• #BeatTheVirus - COVID-19 Digital Engagement Campaign — Colliers International

Technology

Consumer Electronics

• HP Escape Therapy — HP Inc. with Edelman Australia

Technology: Hardware

• Corning Gorilla Glass headlines India's biggest youth festival — Corning Gorilla Glass with FleishmanHillard India

Technology: Software & Services

• Telework Life Manga Comic Campaign — Cisco Japan with FleishmanHillard Japan

Telecommunications

• Unifi: Second Chance — Unifi: Telekom Malaysia with Edelman Malaysia

Web-Based Business

• Go Global with Amazon Online Campaign — Amazon Global Selling with Ruder Finn Shanghai

Healthcare

Consumer Health

• The Little Book of Poo — Nestlé with Current Global

Healthcare Providers

• Mentemia App Launch — Mentemia with Boyd PR New Zealand

Medical Technology

• Change Enablers - Organizational Fitness Program (OFP) - Employee Engagement — Becton Dickinson with SPAG

Pharmaceutical: RX

• "My Skin" — Novartis Malaysia with Edelman Malaysia

Non-Corporate

Associations

• #NBAInMyBackyard — NBA Pvt Ltd with Genesis BCW and WordsWork

Educational and Cultural Institutions

• STI Career Camp — Pageone

Government Agencies

• My Parent's Passion — Singapore Tourism Board with ERA Myanmar

Not-For-Profit Organizations

• The Perfect Voiceovers — Causes for Animals Singapore with Edelman Singapore

Practice areas

Marketing Communications

Business-To-Business Marketing

• Time for a Pay Check? — Ascender with CampaignLab

Consumer Marketing (Existing Product)

• Museum of Claims — Manulife Singapore with AKA Asia & TBWA

Consumer Marketing (New Product)

• Tuna Scope — Sojitz Corporation with Dentsu

Integrated Marketing

• Enabling the fashion world to “Feel So Right” with TENCEL™ brand strategic communication campaign — Lenzing AG with BCW

Corporate Reputation

Institutional Image

• Grab for Good — Grab

Employee Communications

• Gilead Step Up Challenge — Gilead Sciences with APCO Worldwide

Employer Branding

• Spotlight on Employees. Living our Values and Inspire. — Texas Instruments with Golin Taiwan

Executive Communications

• Executive Communication Innovations for Microsoft Asia President Ahmed Mazhari — Microsoft with Edelman

Capital Markets Communications

• H+K's vital role in securing Asia’s largest 2018/19 M&A — Anta with Hill+Knowlton Strategies

Engaging Society

Cause-Related Marketing

• Narrowing the Divide for Disadvantaged Children in Asia — Samsung Southeast Asia & Oceania

Community Relations

• #KitaVsCorona — Grab

Corporate Social Responsibility

• Solar Boat : Clean Up Mekong — Hanwha Group with Innocean Worldwide

Public Education

• Stop the Drama — Manulife Singapore with AKA Asia & TBWA

Advocacy

Crisis Management

• Our Response to COVID-19 in Singapore — Certis

Public Affairs

• Solar Boat : Clean Up Mekong — Hanwha Group with Innocean Worldwide

Media Relations

Corporate Media Relations

• Leading the Next Generation of US Stock Trading — TD Ameritrade with FleishmanHillard Hong Kong, FleishmanHillard Singapore

Product Media Relations (consumer media)

• Honor Project Seeing is Believing — Honor with BCW Hong Kong

Digital and Social Media

Digital Campaign

• CDIFS “Fun in the AiR” AR Exhibition – digital campaign to boost recovery economy — Chengdu International Finance Square (Chengdu IFS)

Social Media/Social Networking Campaign

• From Packaging To Pop Culture: LAY’S Smile Story — PepsiCo India with Edelman India

Influencer Marketing

• GrabBike #AntiNgaret — Grab with Ogilvy Indonesia & Image Dynamics

Branded Journalism

• Eat Your Words — Froebel-kan

Word of Mouth

• The Perfect Voiceovers — Causes for Animals Singapore with Edelman Singapore

Experiential

Publicity Stunt

• Michelin Impossible — KFC with opr in partnership with Ogilvy Australia

Special Event

• #NBAInMyBackyard — NBA Pvt Ltd with Genesis BCW and WordsWork

Sponsorship

• FWD North Pole Marathon 2019 — FWD Life Insurance Company (Bermuda) Limited with MSL Hong Kong

Trade Show

• Roboy Star of CIIE — Infineon with Archetype China

Specialist Audience

Marketing to Women

• Liberating Our Periods_Libresse Women Marketing Campaign — Libresse with BlueFocus Digital

Marketing to Youth

• Vans Encourages Creative Expression Among Chinese Young Generation with #OH My Vans Challenge — Vans with pH7 Communications

Multicultural Marketing

• A new take on influencer marketing for Generation Z — LG Electronics with Synergy Hill+Knowton Strategies