Striking hot on the cool winter market

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This article was published 02/11/2015 (3096 days ago), so information in it may no longer be current.

In Winnipeg, winter often means bundling up from head to toe to shovel the driveway and sidewalk, skating, sledding and watching a Jets game with the family.

Selling your home does not often make it on the list as a popular winter activity. But that does not mean the opportunity isn’t there. People buy and sell homes all year long. And while winter can present its own unique set of challenges, there are some crucial steps you can take to make the experience a delightful one for home buyers.

Keep winter at bay: shovel the snow

It might sound like a no-brainer, but too often, home sellers don’t shovel their walkways or driveways as often as they should. If snow is falling continuously, get out there often to clear the path and sprinkle sand on the walkway to ensure that no one slips or gets hurt. Not only is this a safety matter but it gives your home a great, welcoming first impression.

Let in the light

Winter can feel like a gloomy time of year, and there will be grey days when you are selling. Make sure that you let as much light into the home as possible by opening all the shutters or blinds.
As well, if it still seems dark, turn on all the lights in your home to brighten things up.

Selling your home in winter is about keeping cozy

While you don’t want to make your guest feel like they are in the tropics, you do want to ensure that the thermostat is set at a comfortable temperature. This will prompt them to hang out a little longer on a cold day.

Weather, especially in Winnipeg, is the easiest conversation starter. Use this opportunity to talk about your home’s assets, including the heating and cooling systems.

Make your home smell welcoming

In an effort to ensure that no one has an allergic reaction in your home, don’t spray synthetic deodorizers or use plug-in air fresheners.

Sometimes I like to boil some water with cinnamon about 10 minutes before homebuyers are set to arrive in order to create a pleasant, welcoming aroma.

Give potential buyers a visual

If you want your home to sell, you must take care of the little things beforehand so that your home has that move-in-ready feel.

Make sure your home is clean. Clean the appliances if they come with the home —buyers will want to see the inside — re-caulk tubs and sinks, and make the home look neutral by removing any family portraits or drawings.

Provide information about how your home is prepared for winter

Make sure you provide details about your home that the buyer would not otherwise know. Are your appliances energy savers to help reduce heating bills? Is it on a bus route, making it easier to get around in winter?

Provide as much information about your home and its surroundings in order to demonstrate its value.

Kim Ewchuk, licensed sales representative and general manager, Central Canada, for ComFree Commonsense Network broker, member of the Winnipeg Real Estate Board. Suggest column ideas by email at kim.ewchuk@comfree.com