A Common Social Media Mistake – Forgetting SEO Garth O’Brien
It takes an army to publish a web page for most big brands. Someone represents editorial, creative, UX, design and there might be an engineer if the page requires a fancy new widget. The smart companies also include someone from SEO to review the page and ensure it is deployed in a search engine discoverable manner addressing a particular keyword theme. Producing a single web page can be very expensive and can consume dozens and sometimes hundreds of human-hours. The web page seems to be on top of the digital asset pyramid; receiving love and attention from everyone in the company. Social media assets, on the other hand, never seem to garner such attention and a very common social media mistake is forgetting about SEO. I no longer cringe or experience shock when a Facebook or Pinterest post is blank, without messaging or an outbound link to a proper landing page. I also no longer feel pain when I review a company’s YouTube channel and see a panacea of missed opportunity. By the way, YouTube is not just a social media dumping ground for a bajillion hours of video; it is the second largest SEARCH ENGINE in the WORLD. Nope, I no longer feel any anguish when I see these common, yet disastrous, social media mistakes. Why? Because almost everyone forgets to incorporate SEO into their social media asset production process.
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