How to Choose the Right Social Network for Your Marketing [Infographic]

I love social media.

First, I was on MySpace and Hi5, then it was Friendster, then they all lost the battle to the almighty Facebook, of course.

After that came Twitter, Instagram, Vine, YouTube, Tumblr, Snapchat… Should I keep going?

As a Marketer (and Millennial), I love joining and exploring new social platforms, seeing what makes them different, and how they can possibly be used strategically. But at the end of the day, not every one works for me, and the same can be said for most businesses.

Just because a social network is the Talk of the Town today, doesn’t mean it’s necessarily worth your Marketing team’s time and effort establishing a presence.

Even if a platform is well-established, it may not be the place for you, but how do you know for sure? With so many options, how do you choose the right social network for your marketing?

That is the question SproutSocial set out to answer with this recent infographic. The data-packed graphic visualizes a variety of useful user statistics, facts, and demographics to help you determine which (if any) social network is right for your business.

When it comes to choosing one for Marketing your product, service, or brand, it all comes down to your buyer persona.

Is this social network where your ideals buyers would be hanging out? If they are, what’s their behavior like there? Would you be able to create content that fits naturally into what they want to see on the platform?

These are things you need to be asking yourself before hitting that sign-up button.

Here are a few of the highlights from the infographic below:

• Only 66% of men have Facebook profiles, but they make up 55% of its users.
• 74% of Facebook users are college graduates
• 25% of Twitter users live in an urban location
• 53% of Instagram users are 18-29 years old. 
• 44% of LinkedIn users make more than $75,000 a year. 
• Only 13% of men use Pinterest
• 55% of Google+ users are in the US
• Over 70% of Snapchat users are under 25