It is assumed fruits and vegetables (F&V) are infrequently purchased because they
are unavailable because of location, price, or quality.
1
Yet, F&V availability does not necessarily result in frequent purchases.
2
Instead, purchasing patterns may reflect persuasive in-store shopper marketing
3
of less healthy foods, resulting in disproportionately smaller F&V spending compared
with what is suggested.
4
In-store marketing that is salient, provides a behavioral benchmark to which shoppers
can compare their in-store behavior, and is easy to interpret could revitalize current
attempts to encourage fresh F&V purchases.
5
The objective of this work was to test the efficacy of a shopper marketing nutrition
intervention (SMNI) on F&V purchases.To read this article in full you will need to make a payment
Purchase one-time access:
Academic & Personal: 24 hour online accessCorporate R&D Professionals: 24 hour online accessSNEB Member Login
SNEB Members, full access to the journal is a member benefit. Login via the SNEB Website to access all journal content and features.Subscribe:
Subscribe to Journal of Nutrition Education and BehaviorAlready a print subscriber? Claim online access
Already an online subscriber? Sign in
Register: Create an account
Institutional Access: Sign in to ScienceDirect
References
- A systematic review of food deserts, 1966–2007.Prev Chronic Dis. 2009; 6: A105
- New neighborhood grocery store increased awareness of food access but did not alter dietary habits or obesity.Health Aff. 2004; 33: 283-291
- The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making.J Mark. 2009; 73: 19-29
- Americans' food choices at home and away: how do they compare with recommendations?.Amber Waves. 2013; : 33-45
- Shopper marketing nutrition interventions.Physiol Behav. 2014; 136: 111-120
- The constructive, destructive, and reconstructive power of social norms.Psychol Sci. 2007; 18: 429-434
Article info
Footnotes
Conflict of Interest Disclosure: The authors' conflict of interest disclosures can be found online with this article on www.jneb.org.
Identification
Copyright
©2016 Society for Nutrition Education and Behavior. Published by Elsevier, Inc. All rights reserved.
