The document discusses the live streaming app Meerkat and analyzes its value proposition, use cases, metrics, business applications, costs, success factors, and failures compared to its main competitor Periscope. It notes that Meerkat's live streaming of events at SXSW in 2015 and exclusive interviews brought it early success. However, Twitter's acquisition of Periscope negatively impacted Meerkat by terminating its access. The conclusion states that for Meerkat to remain competitive, it needs to partner with other social networks and continue innovating its technology.