Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
As the race for the White House heats up, BuzzFeed is looking to grab a big piece of the political advertising pie.
The millennial-skewing website has launched a new native advertising venture built for candidates and policy groups. Those who participate will appear in BuzzFeed-style videos, which will be clearly marked as advertisements, created in conjunction with product and branded video teams from BuzzFeed Motion Pictures. Rena Shapiro, who served as advertising director for Pandora, will lead the new venture as vp of politics and advocacy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in