Instagram Organic Engagement Continues to Fall (Report)
The good news is that Instagram ads are now open to all brands. The bad news is that those ads may soon be the only effective way for brands to reach users.
The good news is that Instagram ads are now open to all brands. The bad news is that those ads may soon be the only effective way for brands to reach users.
Social analytics and reporting company Locowise studied 2,500 brand profiles on the Facebook-owned photo- and video-sharing network throughout September, finding that:
- Follower growth for the month was 0.25 percent.
- Engagement per post was 1.76 percent of the post’s audience.
- Profiles posted a daily average of 2.62
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in