Call sequencing has been shown to increase contact rates by up to 110%. So, isn’t it time you implement the same approach to your email outreach? Email sequences save time, create a consistent experience for your prospect, and can even speed up your sales cycle.
Begin by identifying your goal for the sequence. If you’re contacting a prospect for the first time, your goal might be to educate them about pain point solutions. If you’re trying to re-engage with a prospect who’s ghosted, your goal would probably be to get them on the phone.
Here’s an email sequence I use for prospects before I’ve gotten them on the phone. Use these templates to take some of the guesswork out of your daily prospecting, move up on the activity board, and close more deals.
The Pre-Call Email Sequence for Reaching a Prospect
Email 1: The pain message
If you’re contacting a client you haven’t yet spoken to on the phone, it’s important to immediately establish value and avoid pitching your product too soon.
This template starts with an attention-grabbing headline and drives home value with an easy-to-read, bulleted list of pain points that should ring true to those of your prospect.
Hello [Prospect name],
I’m with SalesScripter, and I’m reaching out because many hiring managers have a few of these challenges:
- It takes way too long to place a new hire
- Great candidates are hard to find
- Everyday responsibilities get in the way of scheduling interviews
- The screening process isn’t working
- Hiring delays have a hard-dollar impact on the bottom line
Do any of those challenges sound familiar? If so, I’d love to talk with you about how I can help. I’ll give you a call next week and, if you’re interested, we can schedule a quick 15-minute call to further discuss your unique business needs.
Best Regards,
Michael Halper
Founder and CEO SalesScripter
281-809-4061
Email 2: Value message
One week later, follow up with a value message. In your first email, you identified their pain points. Now it’s time to tell them about the benefits of your product/service. Give your prospects a solution, and offer them a glimpse into what life with your company is like.
Hello [Prospect name],
Last week I reached out about the challenges many business face in hiring great talent. Today I’m following up and wanted to let you know that at SalesScripter, we help hiring managers:
- Speed up the hiring process
- Improve new hire quality
- Reduce internal time usage
- Improve the qualifying and screening process
- Reduce recruiting and hiring costs
I’ll give you a call this week to find out if our services might be something you’re interested in. If you’d like to speak on the phone before then, please grab some time on my calendar: [Insert calendar link]
Best Regards,
Michael Halper
Founder and CEO SalesScripter
281-809-4061
Email 3: Name drop message
Another week gone by and you still haven’t heard from your prospect? It’s time for the name drop. Highlight clients with similar company goals as your prospect and speak about their success using your product/service.
Hello [Prospect name],
Last week, I let you know about how SalesScripter helps businesses improve their hiring processes. Today, I want to get specific and highlight our work with Steel Tech.
With our help, Steel Tech reduced their hiring time by 50% which decreased project overruns by 75%.
I think we can help you achieve similar success. I’ll follow up over the phone, but if you’d like to speak before then, feel free to grab time on my calendar: [Insert calendar link]
Best Regards,
Michael Halper
Founder and CEO SalesScripter
281-809-4061
Email 4: Qualify message
A week later, follow up with a question for your prospect -- and tie that question back to a pain point. You want to remind your prospect of the challenges they face, and highlight how you can help.
Hello [Prospect name],
Last week I referenced how SalesScripter helped Steel Tech decrease hiring time by 50%. I think we can do the same for you, but I have a few questions first:
- Are you currently spending too much time on hiring?
- Are you happy with the candidates you’re receiving?
- How important is it for you to decrease time spent interviewing?
- Are hiring delays affecting your bottom line?
- How’s your current applicant screening process?
I’d love to speak to you more about your answers to each of these questions. Let me know if you are interested in putting a few minutes on the calendar.
Best Regards,
Michael Halper
Founder and CEO SalesScripter
Email 5: Product message
A week later, it’s time to pitch your product and speak directly about its features. Keep this email short. Your prospect hasn’t verbally expressed interest in your offer, so you’re still trying to earn their attention and interest. Keep your product’s benefits and features bulleted and topical to boost readability.
Hello [Prospect name],
Today, I’d love to tell you about our recruiting services. Our recruiters differ from others out there in a few ways:
- Our recruiters are experienced in your industry and talent pool
- We pull from international talent as well
- We record recruiting calls so you can vet top candidates
Are you interested in a call next Tuesday or Thursday morning? If so, please feel free to grab time on my calendar here: [Insert calendar link]
Best Regards,
Michael Halper
Founder and CEO
SalesScripter
281-809-4061
Email 6: Last attempt
One week later, it’s time for your final attempt at contact. Avoid the temptation to be passive-aggressive or pushy. Keep your tone business-as-usual and self-aware. And tell your prospect you’ll always be available to talk when your product/service becomes a business priority.
Hello [Prospect name],
Hope all is well. I haven’t heard back from you, and sometimes no response is its own response. I don’t want to bother you, but I thought I’d reach out one last time to see if you’re interested in learning how SalesScripter can help:
- Shorten hiring time
- Improve new hire quality
- Reduce internal hiring time
- Improve screening process
- Reduce hiring costs
If I don’t hear back from you, I’ll assume this isn’t a priority for your business at this time. And please let me know if you require our services at any point in the future. Thank you for your time.
Best Regards,
Michael Halper
Founder and CEO SalesScripter
281-809-4061
Customize this sequence for your business and see how much time and energy you gain for other, more valuable tasks.
