Marketing Trends

As a priority for authenticity continues to grow among consumers, brands are constantly adapting to find new and unexpected ways to reach consumers. Highlighting developments in interactive campaigning, advertising trends and marketing stunts, Trend Hunter’s marketing category is here to offer you the latest insights on the ever-evolving world of advertising.

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Collaboration Mother's Day Campaigns

Jergens Skincare Partnered with Nicole Ari Parker and More

Jergens Skincare has announced a new campaign with the help of actress Nicole Ari Parker that’s intended to help shine a light on the important role that mothers play in the family. The... MORE

Financial Bootcamp Micro-Series

H&R Block's Responsibility Island Parodies Scripted Reality TV

In the style of Netflix’s Too Hot to Handle, H&R Block entered the world of branded entertainment with its Responsibility Island micro-series. This unconventional blend of comedy, love and... MORE

Bio-Based Cosmetic Packaging

The Sulapac Nordic Collection from APG Europe is Sustainable

The Sulapac Nordic Collection has been announced by APG Europe as a series of cosmetic packaging solutions that prioritize a sustainable profile to help brands make the shift to eco-friendly... MORE

Optical Esports Partnerships

Zenni Optical Taps the Evo Event for a New Eyewear Partnership

Zenni Optical, a prescription eyewear brand based in the US, has partnered with the fighting game tournament Evo as the event’s new official eyewear partner. As part of the deal, Zenni will... MORE

Motivational Breakfast Ccampaigns

Quaker Canada Introduces '100 Reasons to Rise'

Quaker Canada’s 100 Reasons to Rise is a captivating photo documentary project showcasing 100 everyday heroes captured by renowned photographer Misan Harriman. The project, part of Quaker&#... MORE

Compostable Coffee Pod Packaging

These Cambio Roasters Organic Coffee Pods are Sustainable

Coffee pod packaging has quickly become a cause for concern amongst consumers given their single-use format, which is something the Cambio Roasters organic coffee pods help to combat against. The... MORE

Ninja-Inspired Curated Snack Boxes

Tokyotreat Embraces the Taste of Japan with a Ninja Theme

This month, TokyoTreat — the unique subscription service that delivers limited edition and exclusive Japanese snacks directly to your door — has put forward an exciting and playful ninja-... MORE

Modern Audio Studio Branding

No Fixed Address Has Developed a Visual Identity for DOKI DOKI

No Fixed Address has played a pivotal role in crafting the naming and visual identity for DOKI DOKI, a newly launched audio studio based in Quebec City. The name itself, derived from the Japanese... MORE

Cannabis-Friendly Pizza Promotions

&pizza Introduced a Series of Themed Deals for 4/20

Like many contemporary brands looking to engage with a younger consumer demographic, &pizza launched a series of discounts and deals for 4/20, the weed holiday. The brand extended this... MORE

Rose Extract-Infused Rolling Papers

The Rose Wraps by Blazy Susan Elevate the Smoking Experience

The Rose Wraps by playful contemporary cannabis brand Blazy Susan offer a unique and aromatic twist to the smoking experience. Infused with natural rose extracts, these wood-based papers stand out... MORE

AI Movie

Startups are launching generative AI tools to generate full videos from text prompts

Trend - New artificial intelligence (AI)-powered startups are launching tools that create detailed custom videos from detailed text prompts. These tools use generative AI to quickly create and edit videos to the users' liking, which is excellent for creative expression and advertising alike.

Insight - With the influx of artificial intelligence services, consumers and businesses alike are becoming increasingly familiar with integrating this technology into daily tasks. These generative AI tools offer near-instant results for consumers with creative ideas, individual startups, or even large-scale businesses working on ad campaigns. The promise of fast, affordable, personalized products from generative AI has led to consumers gravitating towards these services over alternatives.

Workshop Question - How can your brand incorporate generative AI tools to quickly create personalized videos for customers or advertising campaigns?

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