MindSet

Join us on HCD's Mindset podcast for a captivating conversation with Tom Rich, a distinguished figure in the field of qualitative research. With over two decades of experience and a background in brand management, Tom offers invaluable insights into the intricate world of consumer behavior and market research. Discover how Tom's innovative approach blends creativity, strategy, and pragmatism to uncover the hidden truths behind consumer preferences. Don't miss this enlightening episode filled with practical wisdom and thought-provoking perspectives. Tune in now! 

In this episode of HCD's Mindset, host Michelle Niedziela sits down with Van Rais, a leading figure in business and brand transformation. With a background in industrial and brand design, Van has worked with major organizations such as GE Healthcare and Starbucks, shaping their visual identities and strategies. Join us as we delve into the fascinating intersection of behavioral science and design, exploring how Van's innovative approaches have reshaped industries and consumer behaviors. Don't miss this insightful conversation filled with practical insights and thought-provoking perspectives. Tune in now! 

Join us for an insightful journey into the world of multi-sensory consumer experiences with Tessa Moxley, a distinguished sensory and consumer research scientist who has made significant contributions at Reckitt and Dyson. 

In this podcast episode, Tessa shares her expertise in innovation and her unique approach to measuring the impact of fragrance on consumer behavior. With a background in mechanical engineering and a passion for blending creativity with technical science, Tessa offers valuable insights into the complex relationship between scent and our everyday lives. 

Don't miss out on this enlightening conversation as we uncover the secrets behind creating unforgettable sensory experiences! 

#MultiSensory #ConsumerExperience #SensoryScience #InnovationInsights #Fragrance #CreativeEngineering #ConsumerBehavior  

Today’s episode features Idlir Proseku, HCD’s newest Research+ consultant. 

Discover the intersection of artificial intelligence, strategic foresight, and futurism with Idlir Proseku, HCD's newest Research+ consultant. With extensive experience and a Doctoral degree in Strategic Leadership focusing on Strategic Foresight, Idlir unpacks the pivotal role of AI, the importance of foresight, and the essence of futurism in shaping our world. Join us for practical insights and theoretical perspectives on leveraging these disciplines for organizational success and societal advancement. 

#foresight #AI #futurist #consumer #Purdue #tango 

Glenn is the President & CEO of HCD Research, a communications and sensory research company which uses applied consumer neuroscience methods and traditional research tools to answer a variety of research questions. In this episode we will kick off the new year with thoughts on where the market and consumer sciences field is going as well as where it's been. Tune in to hear more!  

🎙 🪢 We're back with a Season 2 flashback for The HCD MindSet! In this series, both Michelle and Kathryn will meet with various guests to discuss plenty of interesting info such as personal journeys in consumer research, relevant topics that our hosts and guests specialize in, & more! In today's flashback episode, both Michelle and Kathryn covered HCD's latest NeuroPolitical Study with President & CEO, Glenn Kessler. Watch as we dive into the background behind the study and some key findings from the final presidential debate leading into the 2020 Presidential Election.

🎙 🪢 We have another Featured Flashback going over one of the most popular tools in neuromarketing... Facial Coding! 😒😀🥲 Facial coding is a process used to collect and categorize displayed reactions via facial expressions. There's a lot to be said about using this tool appropriately and understanding its caveats. Before jumping into using facial coding, listen to our eleventh episode of MindSet to break down the pros and cons of this tool.

🎙 🎼 Are you ready for a #MindSetMonday throw 🔙? This week we are bringing back a foundational topic to HCD's beliefs- brand harmony! If you are unfamiliar with brand harmony, you should click the link below to listen to the episode!

Lately, we've been hearing about Natural Language Processing (NLP) all over, so we decided it was time to have a guest who could chat with us about its values and limitations. Dan Alferov from Heartbeat AI joined Kathryn and Michelle to discuss how sentiment and text analysis play into NLP. In this informational episode, Dan shares some applications for these models, as well as benefits and limitations when using them to understand emotions. If you ever had a question about contextual language processing, this is the episode for you! #supervisedlearning #languageprocessing #emotions

Meet our guest!

Hi, I'm Dan Alferov, the director of empathy analytics at Heartbeat AI. My role involves the intersection of behavioural research and data science to solve business challenges by leveraging emotional analytics of unstructured text data. I am passionate about authentically representing human experience to understand decision-making across diverse groups of individuals, and its implications within healthcare, human resources, and market research. Empathy analytics aims to uncover the emotional drivers which form the experiences of critical demographics and seeks to quantify differences in emotional language expression patterns that represent these drivers. I am a strong supporter of mental health advocacy, equity, and diversity. I believe in constantly educating myself on my privileges to best support social progress and amplify the voices of those who are systematically disadvantaged. Quantifiable empathy represents both an avenue for prioritization of the next "best" action strategically and a way to foster social accountability to best support social progress and allyship across diverse business contexts. Outside of work, I can be found reading philosophy, playing basketball, cooking or occasionally binging reality TV.

Extra Information:

Kathryn and Michelle are joined by Amanda Lee! Amanda is a behavioral science enthusiast who shares advice with our audience on the best ways to independently research the field and the importance of being a continuous learner. This episode includes plenty of advice for individuals curious about applied consumer neuroscience, as well as for those looking to take learnings back to their jobs.

#conintuouseducation #appliedconsumerneuroscience #learning

Meet our guest!

Amanda Lee is a behavioral science enthusiast, and former HCD intern, with 5 years of experience working in the market research industry. The majority of her career has been spent in healthcare marketing, both in research and account management. She has a particular passion for CPG and the food and beverage industry, having worked for Wegmans for 7 years in sales and management positions. Amanda has wanted to study and work in marketing for as long as she can remember. This was the result of a longstanding fascination with human behavior and, perhaps, little nudges of inspiration from her aunt, a PhD marketing professor. She discovered her passion for consumer neuroscience during her junior year of college while studying cognitive psychology. With no consumer neuroscience program or professors familiar with the area at her university, she forged her own path by developing her own curriculum. Amanda remains an avid continuous learner who takes countless online classes, conducts her own research, and reads a wide variety of behavioral science books and publications. Some of her areas of interest include cognitive and evolutionary psychology and research methodologies such as eye tracking, facial EMG, galvanic skin response, and EKG.

Extra Information:

Amanda's Email: amandaelizabethlee1204@gmail.com

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Kathryn and Michelle are joined by two researchers who are trying to figure out how the world feels about their sense of smell. Valentina Palma and Jonas Yde Junge are scientists at Monell Chemical Senses Center who teamed up with researchers from Brown University and HCD Research to explore global trends around olfaction. In this episode, Kathryn and Michelle chat with them about the survey, smell tests, and what the future holds for research on smells.

#olfaction #WTSD #smell

Meet our guests! 

Valentina Parma is the Assistant Director of the Monell Chemical Senses Center, the only non-profit organization devoted to the study of smell and taste. She is a psychologist interested in human olfaction across the lifespan. Her basic and translational research both aim to find ways to use smell to improve health. Lately, she has been working at the development and validation of a rapid smell test called SCENTinel. Jonas Yde Junge is Postdoctoral Fellow at Monell Chemical Senses Center where he does research related to human olfaction and taste. He received his Ph.D. from the Food Science Department at Aarhus University in Denmark which focussed on taste interactions.

Extra Information: 

This week on HCD’s MindSet, Kathryn and Michelle had on the wonderful and accomplished Arthur Kover Ph.D. He shed light on both his academic and industry experiences as a sociologist and a marketing and advertising researcher. 

The value of sociology is interwoven throughout the conversation, as these three chat about how creatives can transform an individual’s perspective on a topic to explore how to get through consumers’ new “body armor.” If you are interested in understanding how researchers must deal with the changes in not only technology but also evolving lifestyles, this episode is for you!

#communities #technology #sociology #ads

Meet our guest!

Arthur Kover has spent his working life trying to figure out how people become human and sociable, giving and cruel.  He earned a PhD in sociology from Yale.  About 20 years of his working life were spent in the advertising business. He was a managing director at Cunningham & Walsh, Inc., moving from advertising research to management. Later in life, he was a professor of marketing at Fordham University. While there, he served as a department head and edited the Journal of Advertising Research. He was also president of the Market Research Council in New York. On retirement, he was appointed a Management Fellow at the Yale School of Management. He continues his search to understand the social meaning of peoplehood. In 2022, he published a book of short personal essays, Collage. The book contains many insights, some jokes, and a number of searching questions. He most recently co-authored an academic book (with Moskowitz and Papajorgji) Applying Mind Genomics to Social Sciences, (IGI Global, 2022). All of this looks quite serious. It is. But I think I am more human than this bio indicates. See if you agree.

Extra Information:

HCD MindSet had an insightful conversation with Pedro Almedia Ph.D. to discuss how the world of "neuromarketing" needs to be cautious about both the words that are thrown around and the claims that are made. Pedro, Kathryn, and Michelle break down major issues within the industry (including the misunderstanding between biometrics vs psychophysiology) and provide some potential solutions for how to stay valid and reliable when doing research in this space.    

#neuromarketing #terminology #biometrics #psychophysiology 

Meet our guest! 

Pedro Almedia is the CEO of MindProber. He holds a Ph.D. in Psychology, in the field of Cognitive and Affective Neuroscience. He was Resident Researcher in the Neuropsychophysiology (Psychology Department) from 2007 to 2012 and a Professor of Biosocial Criminology (Law Department) from 2012 to 2022 at the University of Porto. His research expertise includes the cognitive electrophysiology of emotional processing, neurobiology of criminal behavior and psychopathy, and applied psychophysiology. Throughout his career, he combined his academic profile with consultancy roles in market research, which resulted in the founding of MindProber in 2016.  

Extra Information: 

🛑 On this week’s episode of MindSet, Kathryn and Michelle sat down with Tian Yu PhD to figure out what the heck is going on in the metaverse. This episode is full of fascinating discussions around the future of the internet, concerns around privacy, and why certain industries are reluctant to adopt Web 3.0.   

#metaverse #Web3.0 #crypto

Meet our guest!

Dr. Tian Yu obtained her Ph.D. in neuroscience, focusing on fat and sour taste signal transduction. After a postdoctoral fellowship researching lipid metabolism, Dr. Yu devoted herself to sensory and consumer science research to combine her love of sensory neuroscience and expertise in data science as a Computational Sensory Scientist. Now she is the Directory of Sensory at Aigora,  a technology company that helps sensory and consumer teams to implement artificial intelligence.

Extra Information:

❤️‍🔥 This week’s episode of HCD’s MindSet explores the ins-and-outs of one of the most popular buzzwords- artificial intelligence (AI). Kathryn and Michelle were joined by Tian Yu, PhD who answers the burning questions around exactly what AI is, some of its misconceptions and best practices, as well as the importance of having a diverse dataset.    

#AI #datascience #algorithms

Meet our guest! 

Dr. Tian Yu obtained her Ph.D. in neuroscience, focusing on fat and sour taste signal transduction. After a postdoctoral fellowship researching lipid metabolism, Dr. Yu devoted herself to sensory and consumer science research to combine her love of sensory neuroscience and expertise in data science as a Computational Sensory Scientist. Now she is the Directory of Sensory at Aigora,  a technology company that helps sensory and consumer teams to implement artificial intelligence.

Extra Information:

☑️ Were you ever curious about how industry standards are made? Do you want to be involved in making decisions about what is deemed acceptable for consumer use? Jimmy Farrell and Martha Bajec give us an inside scoop about what it means to work with ASTM International - the “standards organization that develops and publishes voluntary consensus technical standards for a wide range of materials, products, systems, and services.”   

🚀 This educational conversation explains the benefits and processes involved in creating a standard, along with why they are so important for both companies and consumers.   

⛓️ And the best part, anyone can become a volunteer and shape the future of standards! 

#ASTM #standards #consumersafety #safetyfirst   

Meet our guests! 

Jimmy Farrell is a Manager in ASTM International’s Technical Committee Operations (TCO) Division. ASTM International is a globally recognized leader in the development and delivery of international voluntary consensus standards. As an ASTM manager, Jimmy is responsible for the management of four ASTM Committees made up of volunteer member-experts from various industry sectors, such as Committee D37 on Cannabis. Jimmy is responsible for assisting these members as they develop ASTM standards for use around the world to improve product quality, enhance safety, facilitate market access and trade, and build consumer confidence.  

Martha Bajec, PhD is the Principal at Bajec Senseworks consulting where she lends her unique expertise and perspective to researchers and leaders across CPG categories. Martha joined HCD Research in 2020 as a Consulting Director in Health and Wellness Research exploring the consumer space and has since transitioned to the Senior Scientific Consultant at HCD. In addition to providing full-service support for human testing and product evaluation, Martha’s experience innovating in highly regulated spaces ensures consideration of regulatory and compliance requirements, by design. In her spare time, Martha enjoys fermenting, extracting, and infusing natural products and foods.  

Extra Information: 

ASTM: https://www.astm.org/

ASTM Cannabis: https://www.astmcannabis.org/

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❇️ Consumer safety is a big topic in the cannabis industry right now, and to help us navigate the role of regulations, Kathryn and Michelle were joined by David Vaillencourt. He shared some interesting insights into the world of standards and regulations and how the wellness industry- specifically cannabis- is unique in its rise in company interest. David also shared his experiences with ASTM and included some ways for everyday consumers to get involved in making a difference in the cannabis space!   

#regulation #cannabis #CBD #THC research #producers #GMP #FBMomGroups #cpsc   

Meet our guest! 

David Vaillencourt, M.Sc., Founder and Chief Executive Officer of The GMP Collective, is an award-winning regulatory, policy, and standards expert dedicated to bringing quality plant therapeutics to the global marketplace. He is a proven cannabis and hemp industry trailblazer as the trusted authority on standardization and regulation.  

Email: david@gmpcollective.com

Extra Information: 

https://www.astm.org/

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🎙 📊 Here is the final episode of Season 1 for a #MindSetMonday  throw 🔙! In Episode 20, Michelle and Kathryn chat with the Director of Analytics, Amanda Golod, about the importance of Data Visualization, some insight into basic visuals everyone should know, and how these graphs or charts can make or break the story of research.

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❇️ Michael E Smith PhD joined HCD's MindSet to share his journey in both academia and industry studying the brain, business, and consumers. Kathryn and Michelle chat with Michael about the evolution of the neuromarketing field, the intention-action gap in the shopping experience, and if brands can make authentic changes to their approach to sustainability.

#memory #consumerneuroscience #sustainability

Meet our guest!

Michael E. Smith is an applied neuroscientist and consumer insights professional, with over three decades of experience in basic and applied research in the human brain and behavioral sciences. He serves as Principal Scientist at Adaptation Research, a strategy consultancy focused on developing brain-based insights into sustainable human behavior, and is author of the recent book “Inspiring Green Consumer Choices: Leverage neuroscience to reshape marketplace behavior” (2021, Kogan-Page, London). Previously Michael served as Vice President of Consumer Neuroscience at the market leading research firm Nielsen (now NielsenIQ); President of CorTechs Labs, a software company focused on commercializing AI-based quantitative brain imaging tools for precision medicine; Program Director for Cognitive Neuroscience at the US National Science Foundation; and Principal Neuroscientist at SAM Technology, a groundbreaking R&D organization focused on neuroscience R&D targeting problems in neurology and human factors engineering.  He has also served in research and teaching positions in a variety of academic settings. Michael earned a PhD with a focus on the neuroscience of cognition from UCLA and an MBA with a focus on marketing from UC Berkeley.

Extra Information:

🎙 🥇 #MindSetMonday is bringing 🔙 some episodes from the vault! Today, we are sharing Episode #17, which was all about the Gold Standard of Biometrics. If you are not familiar with using tools like heart rate or skin conductance, this is a great episode to listen to for a quick lesson!

🍔🐟 Impossible Whopper, plant-based options, and farmed fishing are all discussed during this fascinating episode of HCD’s MindSet podcast! Alissa Nolden sheds light on how what we eat impacts our global environment by explaining the nuances and barriers involved in adopting plant-based diets.   

♻️ Discussing what drives eating behaviors and consumer motivation, along with brainstorming fundamental research that is yet to be explored, led to a thought-provoking episode about sustainability!  What small changes can we make to have a big impact? Is imitation meat actually helping the environment? Is plastic worse than meat?  

Meet our guest!

Alissa Nolden is an assistant professor at The University of Massachusetts, Amherst in the Department of Food Science who works with her colleagues and students to enhance the field of food science and human health. Alissa holds a BA and MS in Food Science from UMass Amherst and Penn State, respectively with a dual-title PhD in Food Science and Clinical Translational Science from Penn State. As an expert in sensory science, Alissa believes understanding factors influencing sensory perception and taste preferences are important in increasing consumption and creation of delicious, healthful, and sustainable foods. She has conducted consumer surveys and supported collaborative projects around plant-based foods to understand consumers motivation to consume plant-based products, with a focus on sensory attributes and personality factors that are associated with liking and intake.   

Extra Information: 

https://www.facebook.com/NoldenSensoryTeam/ 

https://www.foodsci.umass.edu/faculty/alissa-nolden

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🧭 In this week’s episode of MindSet, Kathryn and Michelle are joined once again by Linnea Gandhi to explain the amazing work she is doing in Penn’s Computational Social Science Lab. During this conversation, we learn what nudge cartography is, some of the hiccups along the way, and a great discussion as to why these efforts are trying to be the Google Maps of research.

#nudge #maps #socialscience

Meet our guest!

Linnea is a PhD student and Lecturer at Wharton, studying and teaching applied behavioral and decision science. Her research focuses on building new methods to enable solution-oriented, scalable social science for use by non-academics, particularly for the fields of debiasing and behavior change. Prior to Wharton, she taught as an adjunct professor at Chicago Booth and ran a boutique consulting firm specializing in applying psychology theories and experimental methods in business.

Extra Information:

https://css.seas.upenn.edu/research/nudge-cartography/

https://css.seas.upenn.edu/ph-d-student-spotlight-linnea-gandhi/

https://oid.wharton.upenn.edu/profile/lgandhi/#research

https://css.seas.upenn.edu/behind-the-scenes-the-team-driving-nudge-cartography/

https://www.linkedin.com/in/linneanmeyer/

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💓 Because Kathryn and Michelle love the HCD MindSet listeners so much, we thought it would be fun to have a special Valentine's Day episode with Francisco Barbosa Escobar! Francisco is an interdisciplinary thinker with a lot of amazing research focusing on consumer behavior, haptics, and temperature-based crossmodal associations. Once you listen to this conversation, we are sure you will have a new appreciation for that warm, fuzzy feeling people get around their crushes.     

#temperature #haptics #associations #sensoryscience 

Meet our guest! 

Francisco Barbosa Escobar is a PhD Fellow at the Food Quality Perception and Society group at the Department of Food Science of Aarhus University, Denmark. His research focuses on temperature-based crossmodal associations, emotions, packaging, and extended reality. Before starting his PhD, Francisco obtained an MSc. in Finance from BI Norwegian Business School, Norway. Earlier, he was a junior researcher at INCAE Business School, Costa Rica.

Extra Information:

https://fbarbosaescobar.com/ 

https://www.linkedin.com/in/fbarbosaescobar/

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🔬HCD’s MindSet was joined this week by the incredible Linnea Gandhi from the University of Pennsylvania. Linnea chat with Kathryn and Michelle about her experiences in both industry and academia that lead her to pursue a PhD in behavioral science. We also discuss the challenges and tradeoffs in “marketing your research,” along with some useful advice for researchers on sorting their way through the muck of scientific integrity, funding, and impact.

#research #overgeneralization #replicationcrisis

Meet our guest!

Linnea is a PhD student and Lecturer at Wharton, studying and teaching applied behavioral and decision science. Her research focuses on building new methods to enable solution-oriented, scalable social science for use by non-academics, particularly for the fields of debiasing and behavior change. Prior to Wharton, she taught as an adjunct professor at Chicago Booth and ran a boutique consulting firm specializing in applying psychology theories and experimental methods in business.

Extra Information:

https://css.seas.upenn.edu/ph-d-student-spotlight-linnea-gandhi/

https://oid.wharton.upenn.edu/profile/lgandhi/#research

https://css.seas.upenn.edu/behind-the-scenes-the-team-driving-nudge-cartography/

https://www.linkedin.com/in/linneanmeyer/

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❇️  So what happens when you throw together a bunch of researchers? A laughter-filled conversation about research, duh! HCD’s MindSet was so lucky to have both Rachel Herz, PhD and Martha Bajec, PhD join Kathryn and Michelle for a journal club discussion about their recent publication titled, “Your Money or Your Sense of Smell? A Comparative Analysis of the Sensory and Psychological Value of Olfaction.” This special journal club episode lets us dive into the research with the scientists behind the figures and phrases to understand why they did what they did… and what is coming next.

#smell #olfaction #neuroscience #gender #tradeoffs #anosmia

Meet our guests!

A world-renowned expert on the psychological science of smell, Dr. Rachel Herz is a neuroscientist, TEDx speaker, and published author of both books and numerous research publications. She is also a valued consultant to international corporations, an entrepreneur, and is on the faculty at Brown University and Boston College.

Martha Bajec, PhD is the Principal at Bajec Senseworks consulting where she lends her unique expertise and perspective to researchers and leaders across CPG categories. Martha joined HCD Research in 2020 as a Consulting Director in Health and Wellness Research exploring the consumer space and has since transitioned to the Senior Scientific Consultant at HCD. In addition to providing full-service support for human testing and product evaluation, Martha’s experience innovating in highly regulated spaces ensures consideration of regulatory and compliance requirements, by design. In her spare time, Martha enjoys fermenting, extracting, and infusing natural products and foods.

Extra Information:

Journal Club Article: https://pubmed.ncbi.nlm.nih.gov/35326256/

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🎊 For our first episode of 2023, HCD MindSet welcomes Jose Rodriguez! Jose is a seasoned consultant with experience in both brand marketing and flavor and fragrance. In this episode, Jose chats with Kathryn and Michelle about the role of fragrance houses in the industry, what exactly a “hedonics” is, and suggestions for improving consumer research in flavor and fragrance.   

#fragrance #flavor #perfume   

Jose started his career in IT.  Working on Local-Area-Network (LAN) solutions until he took a break to get his Master’s in Business from Columbia University. After graduating, Jose joined Bestfoods working on brands like Knorr and Hellmann’s Mayonnaise, all part of Unilever today.  He then joined IFF followed by Quest which was later acquired by Givaudan. Jose then joined Coca-Cola in a Senior Commercial role, leading their Sweetener business.  In 2018 he started up a Consulting business and managed a few startups. He remains linked to the flavor and fragrance industry, consulting with a leading player.

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🎁 Here is a holiday treat for our MindSet listeners- a Journal Club WITH the researcher!

🎶 HCD’s MindSet lucked out to have drummer, dad, and neuroscientist Daniel Cameron join Kathryn and Michelle to discuss one of his recent publications exploring how music influences the body. In this episode, we dive into the research paper, “Undetectable very-low frequency sound increases dancing at a live concert," to understand the connection between music and movement.

#music #movement #neuroscience

🏏🎡 Kathryn and Michelle are back at it with an episode discussing common (and concerning) neuro-myths that have recently re-emerged. From buy-buttons to mind-control, Michelle and Kathryn dive into sensationalized claims that are often taken from neuroscience or behavioral science to make a flashy title. In this episode, they talk about the advancements in technology and tools to better explore the human experience- but not without acknowledging the limitations and obstacles that may never be solved. Tune in to this episode to hear Kathryn and Michelle clear the air on misconceptions and give their opinions about where the field of “neuro-marketing” is going.   

#neuromarketing #neuromyths #misinformation

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🗣️ In this week’s episode of HCD’s MindSet, Kathryn and Michelle chat with social scientist, Kristen Shumaker, about how brains respond to different types of messaging and the types of tools used in communication neuroscience.   

⚒️ With experience in using fMRI and fNIRS, Kristin gives us the lowdown about how to explore neurofeedback while accounting for limitations. If you are interested in learning about new neurotechnologies, this informative session is not one you will want to miss!     

#fNIRS #storytelling #audiences #fMRI   

🛑 As the cannabis industry continues to evolve, the conversations surrounding consumer safety and regulations remain critical. On this week’s episode of MindSet, Kathryn and Michelle sat down with both Martha Bajec and Dr. David Nathan to discuss their recent work with both HCD Research and the ASTM D37 Committee regarding cannabinoid safety signs.

🧃 This episode is full of fascinating discussions around cannabis, the term “psychoactive,” and how the pharmaceutical and consumer package goods industries can strive to make better labels for consumer safety.

#consumersafety #labels #cannabis #ASTM #CPG #consumers #package #design #education #informedconsumer #cannabinoids #wellness #consumption

Meet our guests!

David L. Nathan, MD, DFAPA is a Princeton, New Jersey based psychiatrist, writer, speaker, educator, and consultant. He is best known as the founder and past president of Doctors for Cannabis Regulation. Dr. Nathan is a Distinguished Fellow of the American Psychiatric Association and Clinical Associate Professor of Psychiatry at Rutgers Robert Wood Johnson Medical School. He is a leader in the development of evidence-based labeling standards for the regulated cannabis industry, and he was the principal designer of the International Intoxicating Cannabis Product Symbol.    

Martha Bajec, PhD is the Principal at Bajec Senseworks consulting where she lends her unique expertise and perspective to researchers and leaders across CPG categories. Martha joined HCD Research in 2020 as a Consulting Director in Health and Wellness Research exploring the consumer space. In addition to providing full-service support for human testing and product evaluation, Martha’s experience innovating in highly regulated spaces ensures consideration of regulatory and compliance requirements, by design. In her spare time, Martha enjoys fermenting, extracting, and infusing natural products and foods.  

Extra Information: 

🎃 Happy Halloween to all our MindSet listeners!

🦇  🧙‍♀️🧉 What's a scary part about research? Statistics! The University of Pennsylvania's Alex Shpenev talks Kathryn and Michelle through common fears or misconceptions behind statistics and why you shouldn't be so sure when playing with numbers. Even though this episode doesn't include any spells, it reminds us that many popular statistics are just pulled out of thin air.   

#statistics #correlations #halloween 

Meet the guest!  

Alex Shpenev is a Senior Data Research Scientist at the Center for Social Norms and Behavioral Dynamics of the University of Pennsylvania. He is also affiliated with the Population Studies Center, the Population Aging Research Center, the Leonard Davis Institute of Health Economics, and the Center for Global Healthh. His work focuses on the social nature of health behavior, exploring the social patterns of latrine use in India. As part of this project, Alex develops survey materials, supervises data collection, and conducts social network analysis to better understand the flow of information about the benefits of better sanitation practices and the availability of resources for latrine construction. His other work centers on how friends and family (in particular, spouses) can contribute to better health behaviors and health outcomes.

Alex received his PhD in Demography and Sociology at the University of Pennsylvania and holds an MA in Statistics from the Wharton School.

Meet our guest!

👃 This week’s episode of HCD’s MindSet includes author, TEDx speaker, neuroscientist, and world leading expert on the psychological science of smell- Rachel Herz, PhD.

🕯️This fascinating conversation dives into the value of smell in terms of wellbeing, what an “unscented” product really means, and a few myth-busting moments around olfaction too.

#smell #olfaction #neuroscience #fragrance #mentalhealth #anosmia #experiences #research #wellbeing

Meet our guest!

A world-renowned expert on the psychological science of smell, Dr. Rachel Herz is a neuroscientist, TEDx speaker, and published author of both books and numerous research publications. She is also a valued consultant to international corporations, an entrepreneur, and is on the faculty at Brown University and Boston College.

Useful Links

Rachel Herz’s Website: https://rachelherz.com/popular-books/   

TEDx Talk: https://www.youtube.com/watch?v=lmGLsMER58g&app=desktop

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