It Sounds Silly: A great Headline makes the difference

We all know that headlines are extremely important not only for SEO purposes, but also to encourage people to take a deeper look at your website, advert, letter, printed leaflet, or email broadcast.

 So what are the differences in headline and which one should you use?

It all depends on your target audience. The tone, style, pace and wording should be defined by the demographics of your customers and will influence the way in which you write your headline and which style you use:

Filter – shows the relevance by flagging the target audience

Headline example:  “Attention all business owners”

When to use: To directly hook in the appropriate target audience

Cryptic – Attracts readers’ curiosity and makes little sense as a stand-alone headline

Headline example: “You know you want one”

When to use: Used to lure the customer to read the copy text

Direct – presents a proposition in a direct and concise form

Headline example: “Get a new website for as little as £250 from it’seeze websites”

When to use: To present a simple proposition requiring little or no explanatory copy.

  Question – Poses a question to which the response should always be ‘yes’

Headline example: “Want to win more business?”

When to use: Engaging the target audience’s interest and pushing towards copy

Call to Action – Headline contains an instruction to the reader to act

Headline example: “Contact it’seeze today to get your website in time for Christmas”

When to use: To prompt your reader to take immediate action

What's your preferred type of headline? share below!

Arturo Ottengo | 07450 537506 | http://www.itseeze-southbirmingham.co.uk/

Source: Adaptation from It'seeze Marketing Blog